Fourfoursixsix won an invited competition to produce a concept store design for drinks brand Diageo. The core of the brief was to provide an innovative design that enhanced the customer purchasing experience and create a benchmark retail concept within this sector. The design takes inspiration from luxury retail window displays that highlight key products in order to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and provides smaller intimate spaces within the store. The design creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner. Coupled with distinctive signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision. For the client, the design was also an effective way of increasing product density in the relatively small space ensuring that revenue per square metre predictions were easily met.
Products Behind Projects
Product Spotlight
News
Archello Awards 2024 – Early Bird submissions ending April 30th
The Archello Awards is an exhilarating and affordable global awards program celebrating the best arc... More
Introducing the Archello Podcast: the most visual architecture podcast in the world
Archello is thrilled to announce the launch of the Archello Podcast, a series of conversations featu... More
Tilburg University inaugurates the Marga Klompé building constructed from wood
The Marga Klompé building, designed by Powerhouse Company for Tilburg University in the Nethe... More
FAAB proposes “green up” solution for Łukasiewicz Research Network Headquarters in Warsaw
Warsaw-based FAAB has developed a “green-up” solution for the construction of Łukasiewic... More
Mole Architects and Invisible Studio complete sustainable, utilitarian building for Forest School Camps
Mole Architects and Invisible Studio have completed “The Big Roof”, a new low-carbon and... More
Key projects by NOA
NOA is a collective of architects and interior designers founded in 2011 by Stefan Rier and Lukas Ru... More
Taktik Design revamps sunken garden oasis in Montreal college
At the heart of Montreal’s Collège de Maisonneuve, Montreal-based Taktik Design has com... More
Carr’s “Coastal Compound” combines family beach house with the luxury of a boutique hotel
Melbourne-based architecture and interior design studio Carr has completed a coastal residence embed... More