FRAMA introduces “IL MERCATO,” a concept celebrating the brand’s local community and underlining the importance of food culture as an initiator inspiring cross-industry collaboration.
By highlighting the connection to nature and food culture, FRAMA bridges the link between its newest design launches, the local produce, and the marketplace, attracting creatives and activists who envision new perspectives for the present way of living.
The IL MERCATO exhibition will showcase, besides new furniture, lighting, textiles, and other home accessories, a collaboration with apotek 57, FRAMA’s seasonal eatery curated and run by chef Chiara Barla, and GRØNT MARKED, a Copenhagen-based Farmers Market supporting small producers since 2019.
In the last two decades, the design movement has shifted towards creating innovative solutions to the challenges facing our society. At the same time, the food industry has become a universal language bringing people together and fostering a sense of community—an initiator inspiring cross-industry collaboration. Nowadays, disciplines such as art, architecture, and fashion follow these same patterns, influencing and feeding one another. Going forward, FRAMA envisions deeper and more meaningful collaborations and partnerships that can benefit our society and challenge conventional ways of working.
Moreover, this exhibition addresses the food supply and the global food infrastructure—a crucial topic that significantly impacts public health and economic development. Through IL MERCATO, FRAMA hopes to inspire visitors to make more conscious choices in their own lives by recognizing the value of buying, producing, and consuming locally, as well as reinforcing independent communities.
“The kitchen is a place of nurturing and care where food is prepared with love and attention to detail. The IL MERCATO exhibition embraces our passion for local produce and represents a sense of togetherness and connection,” says FRAMA’s Founder, Niels Strøyer Christophersen. IL MERCATO will become a space where visitors can explore the intersection of design and the local community by encouraging a dialogue about nature, food, and creativity.
