Recalling ACOC's brand identity of "Bag for Urban Walkers," I wanted to capture the big and small contingencies I could face while walking around the city in this pop-up.
The change in the atypical form of the fabric's physical properties is difficult to predict. We thought this variable feeling was in contact with chance. Sometimes, the silence inside people trying to escape from the densely lined urban noise and move on to their individual lives is expressed in white.
The maze-like movement of curves is another way to find fun in the city by accident. The space was formed by replacing the forest of buildings, high street trees, and people facing each other while walking along the street with a single element called 'column'. I thought that the movement-oriented formative language called 'urban walking' could reach customers only through the use of limited elements.
The cushioning glossy column form started with the word 'comfort'. Thinking about the lightweight and wearable ACOC's product characteristics, it reminded me of fabric, which is the least heterogeneous material when it touches the skin of the human body, and added cushioning to dramatically show the physical properties of the fabric at the junction of the hanger column and the rod. We hope that this pop-up will establish ACOC's offline identity to our customers.
