Bund

A retail experience that embraces the history of The Bund as an important port and art-deco district. CHALLENGEFor this project, we were tasked with designing a flagship retail experience in Shanghai for fashion brand Ports 1961. The design had to embrace the history and character of The Bund, a downtown cultural district known for its art-deco style and—history as one of China’s most important ports—while creating a signature brand system that could be applied in locations around the world. INNOVATIONWe recycled the materials from a recently-demolished historic Chinese house, CNC-milling the wood to create a fluid system reminiscent of a ship’s hull that displays the fashion collection. This reduces the environmen... More