Autobuses Estrella Roja is a passenger transportation company with different services between the city of Puebla and Mexico City, which is undergoing a significant transformation in its image and service.
Terminal 4 Poniente, where the company operates, has become one of the most important bus terminals in the city, since it offers the possibility of accessing a luxury transportation service to Mexico City without having to go to the bus station in the city of Puebla, saving time in transfers and improving the mobility conditions of the users.
In response to the importance of this building, which handles a high flow of users and passengers traveling mainly to the Mexico City airport, it was necessary to make the terminal a more functional, comfortable and safe space. Considering it an important meeting place, the intervention redefines the user experience by reordering flows and making the building a more efficient and friendly place to walk through.
The image towards the exterior is an important aspect of the building's intervention, for which a porcelain steel latticework was proposed that runs along the entire facade and descends to a pedestrian scale, giving way to the access and the motor lobby (vehicle loading and unloading bay). The company's image is reflected in the weave that combines form and color in the latticework of the lattice.
This intervention goes beyond the scale of the terminal user, as the improvement of the building manages to transform the physiognomy of the street and promotes a new urban dynamic in an evolving area of the city. The building could be considered an important trigger for this transformation as it has become a clear urban reference in the area.
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