XAL SEE THE LIGHT 2014

As the most innovative brand in building illumination, LED and light design, XAL not only strives to create exceptional products, but also to establish a strong identity by shaping the entire environment. INNOCAD helped express the brand in the overall concept of XAL corporate architecture. The overall SEE THE LIGHT design concept was developed by INNOCAD in collaboration with XAL using existing design elements. SEE THE LIGHT represents the permanently recurrent leitmotif of XAL’s identity, bringing together architecture, graphic design, design of the Light Magazine and the music of Corporate Compilations in XAL identity. The aim was to develop a modular, recyclable and flexible presentation which would optimally enable product presentations from the areas living, office, retail and public and place them in the context of an atmospheric overall conception.