Welcome to captivating blend of physical and augmented reality with the Unfold Your World spatial audio installation, masterfully crafted by the architects of Pravda Bureau. This phygital (physics + digital) format offers an immersive, cosmic experience as you, like a quantum particle, simultaneously exist in real and virtual worlds. The vibrant labyrinthine art object whisks you into a mystical realm of light, sound, and vibrations.
Drawing inspiration from the global digitalization trend and cutting-edge digital technology, Unfold Your World coincides with the launch of Samsung Galaxy Z smartphones. It extends Pravda Bureau's art series, Future Materiality. As the world evolves, so does our perception of reality. This installation aims to embody the multifaceted essence of space, inviting viewers to transcend their boundaries and explore the limits of the tangible world.
Pravda Bureau's head, Peter Mironenko, shares insights into the mesmerizing experience: "In our work, we contemplate the transformation of the real world and, consequently, our inner selves. Inspired by smartphones' properties and visual style, we invite viewers to immerse themselves in a kaleidoscope of colors as if they were within the screen. The journey through the maze of shimmering lights and augmented reality, accompanied by Samsung phones, offers a sensory experience that encapsulates the core concepts of the new campaign."
Being the first ever of its kind at Cosmoscow, the phygital installation showcases the boundless possibilities of intertwining modern life with the digital landscape. For this unique exhibition, music curator and sound artist Nikita Rasskazov crafted an exclusive sound sequence to complement the Unfold Your World installation.
Team:
Architects: Pravda Bureau
Photography: Ivan Erofeev
