Someone once wisely said “if you look for better love for yourself, it might start with the act of nurturing a deep affection for that thing first”, and The purest forms of love typically start in unassuming ways.
Today, we are excited to deliver this love to both your body and mind, courtesy of our delightful new plant based cafe at Siam Paragon, named ‘Thank you cup’. Every cup we serve is crafted using organic ingredients, providing you an alternative way for your better well-being.
In our approach to design elements, we tried to curate materials to create the balance between the coziness and the gaudiness. At "Thank You Cup," where our star offering is the 'Soft Serve,' we've seamlessly integrated this idea by creating continuous, smooth curves that not only unite the physical and visual aspects of our kiosk but also naturally streamline the user experience. This design also ensures a systematic and user-friendly flow, from queuing to selecting toppings, making payments, and finding a seat.
In terms of the design, we made a deliberate choice to display vibrant, colorful toppings, maximizing their visibility for passersby. The aim was to create an eye-catching display that would attract curiosity and draw people in, a strategy that has exceeded our expectations since the shop's official launch.The main idea of the design is to use smaller containers for toppings, ensuring that we would maintain fresh supply without frequent refills.
In a part of the kiosk seating, we have arranged the seats in a long, adaptable line along the wall, offering flexibility in table placement. This design not only creates versatility but also generates a sense of connection and provides a photogenic vibe for varied scenes, each with its own unique ambiance. The green vibrant color is selected for seats and back as a deliberate contrast against the textured wall that can seamlessly blend with the mall environment.
In our choice of material, The primary source of inspiration is from the delightful attributes of the soft serve ice cream texture, flavor and the crumbles of topping. We emphasized the light color palette of material while playing around with a diverse range of textures in each area, creating a dynamic visual experience that makes this kiosk stand out.
We would like to invite you to savor our delectable ice cream and are very much grateful for giving us the opportunity to design this wonderful, lovely kiosk.
May good love surrounds you always
Team:
Designer: Surapak Intrakul, Atitaya Taratai
Photographer: Rungkit Charoenwat
LOGO Design: MUNE STUDIO
M&E Engineer: TANN Engineer
Client: Hiroko Hongyok
Material Used:
1. Flooring And Finishing Texture: Suzuka (Thailand) Co., Ltd.
2. Interior furniture And Construction: Carpentry co., ltd
