In this case the banal factory façade can be provoked by the photography of an unusual landscape (desert road) and even do it is an unfamiliar landscape the idea of the road disappearing on the horizon can also suggest a destination to the unknown, to the uncertain, to the future.
Instead of asking “what would you design here?” we ask ourselves “what can design provoke here?”
Why this design? We felt that the idea of transmitting a place “to other place” can help provide different eyesight, so the effect of being in a Dutch city but suddenly looking at a contrasting arid landscape it can suggest different thoughts.
The use of vegetation with the façade can help engage with the image and work with the high-gloss aluminum panels producing shadows and reflecting them.