Reply tasked the architecture and consulting firm CSMM with developing a distinctive corporate interior design for its headquarters in FIAT’s former Lingotto factory in Turin. A section of the new office known as “Area 42” features co-design workshops where Reply clients can collaborate with the Reply development team on building and testing prototypes in a real-world environment. The interior design of these innovative research, recreational and office spaces expands on the concept CSMM has already introduced at six other Reply sites, including the Munich office. From the outset, the goal has always been to translate the Italian IT consulting firm’s brand identity into successful workplace design. As such, “Area 42” is a visual rendering of the innovation potential of Reply’s client solutions utilising state-of-the-art technologies from robotics and next-generation mobility to virtual reality.
This is the latest workplace to open in the gradual roll-out of the corporate interior design CSMM developed in 2016 and has continued to further refine across all the firm’s locations worldwide. With roughly 10,000 staff, Reply has become one of Italy’s fastest growing companies since its founding in 1996. The 18,000-square-meter workplace recently opened at the firm’s new Turin headquarters is the perfect synthesis of a historic milestone of Italian business history with the new work vision of an up-and-coming tech company. Showing true Italian “grandezza” and the regalia of its iconic business history, the Lingotto was considered the world’s most modern automobile factory when it opened in the 1920s.
To date, CSMM has designed and furnished more than 38,000 square metres of office space for Reply in Munich, Gutersloh, Frankfurt, Dusseldorf, London, Berlin and Turin. Throughout this gradual roll out, Reply has acknowledged the role this innovative office design plays in strengthening client relationships. Our corporate interior design project for Reply has focused on people and research since the start. Working on the latest programming and coding languages, prototypes and digital gaming really gets the creative juices flowing – and that demands the right kind of work environment. The Reply Labs are designed to allow the clients to slip into the role of developers and experience first-hand the way the firm’s innovative solutions will work for them.
