The project brief was to create a stand able to pass on the values of Lapitec through architecture. The key elements creating the structure recall the visual identity of the company with its blend of archetypal forms and symmetry.
Every line and surface play its role in defining clear spaces where Lapitec is exhibited at its best. The main objective is to enhance the qualities and the meaning of Lapitec through the best architecture and design. No ceiling was conceived in order to blend every surface with natural light so to give a soothing mood to the space which is enhanced by the use of a soft artificial light.
The material has been used on multiple surfaces: on the floor, as cladding for the walls and as material for all the furniture inside the stand, to enhance not only the refinement of the product but also its technical flexibility. The color palette is earthy and directly connected with the tones of Lapitec. The walk through the stand aims to be a moment of beauty and elegance.
