For the 2013-2014 College Football season, IMG College wanted to create an upscale tailgate experience at some of the more prominent football games. Namely, the annual Florida v. Georgia game in Jacksonville, and the Rose Bowl and BCS Championship in Pasadena. Catering to an upscale crowd, the experience had to blend luxury with a classic college football environment. IMG wanted a dynamic structure that could serve food, have games, and offer live music.
We designed a multi-level structure with a 30-foot tower, 4 bars, a stage, an upper level viewing deck, and a 20’ Jumbotron screen. Working with Arenas America, we enclosed the space to keep it climate-controlled, while still maintaining an open and free-flowing environment. The entire footprint was roughly 4500 square feet. Above all, and like always, safety was our top priority. Because of its mobile nature, the PlayMaker’s Club was rated for hurricane winds along the Gulf, snowloads in the Midwest, and seismic activity in the West Coast.
Material Used :
1. (4) 10‘ repurposed shipping containers, (1) 20‘ repurposed shipping container, (4) 40‘ repurposed shipping container
2. Alphadeck 4x4 modular raised floring stytem
3. 8’x10‘ Jumbotron
4. The Iron Shop 6‘ CODE stair kit – Spiral stair case
5. Paint: Benjamin Moore Van Deusen Blue HC-156
6. Paint: Carquest Silver (Porsche) Paint LM7T
7. Track Lights
8. Losberger 15mx10mx3.4m makiflex Arcum structure and vinyl roof cover
9. Boxman Studios- custom travel walls, lounge furnature, community table, stainless bartops
10. Rally Time Turf
11. Bamboo Flooring
