Beautiful designer suites instead of vacant street-front shops – with this innovative hotel concept, BWM Architekten are now also taking on the role of hotelier.
grätzlhotel is a project of the Urbanauts Hospitality Group, which consists of architects and hotel and marketing experts. The theme can be summed up as ground floor utilisation, and the formats are garden-level and street-front studio apartments. BWM Architekten, in their capacity as hotel designer and interior expert, have designed the two grätzlhotels karmelitermarkt and meidlinger markt, creating accommodation with individual charm for guests seeking a unique, direct experience of Vienna. With this innovative hotel concept, BWM Architekten are now also taking on the role of hotelier – a role that has already earned them the Rolling Pin Award as “Hotelier of the Year”!
BWM Architekten have already made a name for themselves as hotel designers and architects. For the first time they are now venturing into the area of hotel management. They came up with an unconventional concept for the grätzlhotel and converted vacant street-front shops into charming suites and a reception. They came up with an unconventional concept for the grätzlhotel and converted vacant street-front shops into charming suites and a reception.
In the middle of the Grätzl
The term “Grätzl” served as the inspiration: this typical Viennese word describes a neighbourhood within a city district with its own individual character and charm, which encompasses the immediate residential and commercial surroundings. This is where the locals and the business people meet, where they do their shopping and where they enjoy a cup of coffee. BWM drew on the idea of the Grätzl for their hotel concept: the aim is to allow guests to become part of these vibrant surroundings and experience the unique atmosphere first hand.
Authentic flair guaranteed
The design of the rooms is also part of the concept: no two suites are the same, with each one having its own distinct personality. The high-quality surface materials and vintage objects originating in the vicinity give guests an authentic, personal urban experience. There is no reception in the traditional sense. Instead, that role is assumed by typical urban spots: a market stall (grätzlhotel meidlinger markt) and a former lamp shop (grätzlhotel karmelitermarkt) that houses a café/restaurant aptly named zur rezeption.
Local stories
Although each suite merges with the urban life taking place right outside its window, the architects (BWM Architekten: grätzlhotel karmelitermarkt and grätzlhotel meidlinger markt; Kohlmayr Lutter Knapp: grätzlhotel belvedere) attached great importance to creating comfortable, safe havens. The suites are like small studio apartments, and the urban style mirrors their surroundings: tasteful, high-quality design combined with local elements. Original vintage lamps from a former lamp shop form a lighting constellation, and a bamboo jungle discovered in a quiet backyard inspired the design of the Viennese Jungle Room. The combination of elements of surprise, humour and irony, together with local stories, forms a vibrant collection of rooms.
A different kind of reception...
When converting the café zur rezeption, the architects merged old and new, preserved elements left over from its past days, and added new, relaxed design elements. The suites are as individual as the guests staying in them and have all modern conveniences. Each suite has a kitchenette as well as a rain shower and box spring bed. They also provide enough space for get-togethers with friends and spontaneous visitors.
Throughout Vienna
At the beginning, 21 suites were in operation in the three main squares Belvedere, Meidlinger Markt and Karmelitermarkt. Three further suites were opened at the end of July 2016 in the grätzlhotel meidlinger markt. In 2018 the location Neubau was added.
Task
Conversion of various ground-floor premises for use as hotel room at Karmelitermarkt / Meidlinger Markt
Status
Completion 01/2016
Location
Vienna, Austria
Client
URBANAUTS Hospitality Group
Zimmer
28 Suiten
BWM Team
Johann Moser, Hubert Meyer, Alexandra Spitzer, Ingrid Schmid, Yuriy Pryveda
Image credit
Heidrun Henke
Wolf Silveri
Monika Ngyuen
Severin Wurnig
Project partners
Architektur und Interior Design grätzlhotel karmelitermarkt und meidlinger markt
BWM Architekten
Architektur und Interior Design grätzlhotel belvedere
Kohlmayr Lutter Knapp
AWARDS
Iconic Award _Innovative Architecture: Winner
