The project’s objective was creating a proprietary space for the Elixir wellness brand that focused on the costumer experience. Elixir’s main flagship product are juice cleanse programs based on cold-pressed juice.
Based on the brand’s expansion goals, a flexible array of different space configurations was created with the complete brand experience on a minimum surface of 40sq meters and the essential based on a 5sq meter surface. However, in every possible configuration the counter bar is the focus point and the protagonist in the space in order to glorify the main product display. The material selection of walnut, maplewood and brass aimed to have a color palette that reflected the brand’s character and premiumness. All the furniture was specifically designed to satisfy the brand’s needs in sales and image in combination with a spectrum of neutral tonalities.
