BMW showroom

The client of the BMW showroom was BMW Armenia. The idea came from the request to see the BMW vehicle in motion when presented in the showroom. When the car is not moving, potential customers do not get the full experience of driving a BMW Therefore the goal of the design was to replicate the ultimate driving experience for the users. In order to achieve the goal, we designed a tunnel fitted with various objects that created the impression as if the vehicle was in motion. The infinite mirror reflects the objects that are placed in between its two reflective surfaces with a fixed distance depending on where the object is placed exactly and what is the distance between the mirrors before the picture fades. This visually creates a feeling of the vehicle moving. This mirrors allow the person sitting in the car to see his moving car from outside and enjoy the experience. The flooring of this area is designed in a way that creates an imitation of a road.