The redesign of 233 Geary involves the transformation and re-positioning of a mid-20th century icon - a single-use luxury department store, commonly known as the “I. Magnin Building” - into a 21st century world-class, mixed-use development. Initially built in 1905, the Beaux Arts style “Butler Building” supported medical offices and commercial uses. Heavily remodeled in 1946, the building transformed into a single-use Late Moderne style department store. In 1996, the building became absorbed within the multi-building Macy’s city block complex.
The redesign includes new retail at the base levels while introducing office and residential use as well, all geared toward activating the Union Square area. At the base, increased storefront transparency enhances visibility and street activation, recalling the 1946 center portal expression.
Subtle window modifications differentiate the variety of uses. Retail is expressed through full height windows that incorporate wider window frames, while those on the office levels increase in height and integrate a thinner frame. Residential level windows are slightly smaller and have narrow side operable panels to offer ventilation.
On the rooftop, outdated mechanical equipment has been replaced with a residential common-use solarium space and outdoor decks, as well as concealed mechanical functions.
