The company's furniture showroom is located in a warehouse to the west of the industrial complex of this plastics multinational.
The program is subdivided into two areas: one for access and meetings and the other for product display. Both spaces are distinguished by a material change of great contrast between black and white, marking a very defined boundary line between spaces.
The project, with its strong geometric and plastic character, contrasts with the discretion and subtlety of the surrounding space in order to give prominence to the product on display.
The leitmotiv of the project is to generate a sequence of volumes that integrate and frame each piece. These cubes are configured in size and dimension according to the quantity and dimensions of each product. Each volume is formalized in a box of pure and perfect geometry composed of two pieces. A base as a support for the product and another box that emerges from the ceiling with the mission of housing the lighting as a lantern. Both volumes arise in response to the need to show and therefore are materialized in white, as an unpolluted canvas where the product enhances its identity.
Each of these volumes are also variable in height, forcing the observer's gaze and managing to show the best virtues of each element it houses.
Lighting is another interesting point to work on, since the light of each cube is independent. This gives us the possibility of creating scenes that put more value if possible each piece of furniture, playing with the intensity of light, the sequence of scenes and of course the chromaticism.
The intervention also manages to appropriate even the exterior, so we give continuity by using the same flooring material inside and outside. The treatment of the material on the outside respects the environment and leaves space for the vegetation. Each piece of porcelain appears framed with grass so that we create a new base, where the white slabs provide the framing again of a possible scene outside.
