Ventura Lambrate 2014

VENTURA LAMBRATE 2014: WHAT’S NEW Ventura Lambrate celebrates its five-year anniversary with great exhibitions by Jaime Hayon, Lidewij Edelkoort, Concern, Lago, Design Academy Eindhoven, IN Residence – Design Dialogues, Lensvelt Contract together with OMA architects, University of the Arts London, Vij5, GVM with Robot City, Het Nieuwe Instituut, Anahuac University Design School Mexico, Zuiderzee Museum and Textielmuseum, Mindcraft, CHP...?, New Window x Lex Pott and more than 130 others. The Ventura Lambrate design district has added new venues this year, including the Ventura Living Room at Via Ventura 14. This impressive industrial hall will showcase creativeness in all its facets, with the pop-up restaurant of Amaro Creative Industries and partners Lago, Mosa and Lovethesign and work by cutting-edge brands and talented young designers. Special project this year is Ventura x Maarten Baas. Ventura Lambrate surprises everyone this year by having a satellite project shown in the city centre of Milan, while embodying the same significant atmosphere of the district. Ventura x Maarten Baas features the creative world of renowned designer Maarten Baas, coming back with his first solo show in years, based on Baas’ ever experimental, entertaining, yet critical way of working. More information coming soon! Get all the latest news on Ventura Lambrate 2014 via Facebook, Twitter and Pinterest and use the tag #VL14 to spread the word! Here’s a preview of what’s happening at Ventura Lambrate 2014: VENTURA TEAM UP & VENTURA HIVE Design is undergoing a period of transformation, shifting to a more interdisciplinary approach. Interpersonal relations conducted through design have cultural, social, political and economic implications. In Ventura Team Up this trend becomes visible: designers team up with each other and with people in different fields to realise the next step in their practice. The new platform Ventura Hive presents up-and-coming talents like Hunch, Liberte Design Studio, Micromacro | Sara Bernardi, Koskela and Studio Bycolor + Kanaguya. The name “hive” hints at the idea of creatives being hard-working bees, each in his or her own hive. Ventura Hive gives talented designers the opportunity to express themselves in a group exhibition for maximum exposure. Ventura Hive is produced in partnership with Officine Tamborrino. Sit down for a bite at Piet Bergman’s Frites van Piet! in the same location. Address: Via dei Canzi 19, Milan VENTURA GALLERIES AND GARAGES Find the Ventura Galleries and Garages situated in and around Via Ventura. In gallery spaces, charming garages and the area’s stateliest hall, a select group of international design studios including Zuzunaga, edgy design labels such as Dante Goods and Bads, and special projects like The Other Hemisphere will pull you in one after the other: the net effect is a dazzling overview of top-quality expressions of design thinking and production from around the world. Addresses: Via Ventura 2, 3, 5, 6 and 15, Via Massimiano 23 and 25, Via Sbodio 30–6, Via Conte Rosso 18 and 22, Milan VENTURA ACADEMIES Prestigious institutions and renowned academies from all over the globe, including Tomas Bata University of the Czech Republic, the Detmold School of Architecture and Interior Design of Germany, and Koning Willem 1 College of the Netherlands gather to show off designs by their students and recent graduates. Catch the next generation of designers showing off their work, processes, speculations, research and critical approaches on an international stage for the first time. Address: Via Privata Oslavia 7, Milan VENTURA LIVING ROOM The pop-up restaurant, situated in the Ventura Living Room, offering drinks, food and atmosphere conceived by Amaro Creative Industries with partners Lago and Mosa, will be a place to discover new tendencies, do business, have fun, and press “pause”. In a breathtaking industrial hall, the borders between lifestyle, design, sociality, labour and creativity will fade into each other and become concrete thanks to the presence of established brands plus a selection of young talented designers. Thanks to free wifi, offered by Lovethesign, bloggers, press and creative communicators will be able to work in the Ventura Living Room, where you can still feel the energy of long-ago machinery. The kitchen is open until 11 pm. Address: Via Ventura 14, Milan