Up’s philosophy is design democratization through contemporary, multifunctional and European made furniture. The first collection, presented in September 2013 at Maison&Objet fair in Paris, celebrates with freshness and dynamism the surprising mix between solid oak and laquered metal.
This project, initiated by Ethnicraft and the designers duo Jan & Lara, navigates through collaborations with Hertel & Klarhoefer, David Caspar Schäfer, Thomas Merlin or Jonas Wahlström and takes us to a refined and timeless playful universe.
In this “Universo Positivo”, each piece of furniture, each accessory or lighting was created with a sense of aesthetics and simplicity, and a coherent approach of lifestyle.
Universo Positivo Product
Caspar sofa Universo Positivo
The design of the sofa is based upon the idea to create a structure by simply combining three wooden panels. The result is a pure, linear shape. The w...
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Zuma Low Back - Office Chair Artifort
A refined statement of clear, expressive lines. The streamlined Zuma chair adds an undeniable air of class to offices and other executive environments...
Match small table arflex
Match project is characterized by the brass joint, that joints the structure with the shelf, becoming a precious and decorative element. The stackable...
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