Bavaria is the home of state-of-the-art companies that work with the future in mind and rank among the top in the international technology arena. They range from regionally based handcraft enterprises to internationally acting global corporations, from small organic farmers, medium-sized glass and porcelain manufacturers to large corporations in the automotive and plant-construction industries. The same rule applies to all the sectors: long-term success in the market can no longer be achieved without market-oriented strategies, clear product language and positive differentiation vis-à-vis the competition. For market success, design is a key factor.