Aspecta

In 1912 the Stone family opened a building materials distribution company in upstate New York. Innovators, explorers and champions of their craft, they became part of an exciting new generation of pioneers - under the banner of The Metroflor Corporation. In those days doing things by halves got you nowhere. With an appetite for adventure and an eye for detail, the Stones created their own revolution – journeying far and wide to source the finest materials and learn groundbreaking techniques that would set them on their way. A century of firsts followed. Metroflor was the first company to develop a pure, homogenous vinyl floor tile. It was the first to introduce a new flooring concept from Taiwan – now known as LVT. And it transformed the flooring market with its floating floor system. All these and more have been developed with the customer firmly at heart, with a focus on greater ease of use to help architects and fitters work better and smarter. Today, that same passion for innovation and unwavering commitment to customers has ensured Metroflor continues to lead the way as the LVT specialist, through outstanding distribution, global reach and new product development – whilst always staying true to the Stone family’s building blocks of excellent design, great quality and spirit of innovation. This is a success story we can all celebrate and believe in. It should inform the way we go about our work. The way we talk to our customers and peers. And it should inspire us to go beyond the expected to deliver a truly groundbreaking product that inspires others too.