Retail concept

The locationInaugurated in November 2023, Merlata Bloom Milano constitutes the urban connection link between two of the most important urban regeneration projects in Milan, Mind and Uptown, with the declared aim of re-establishing the transformation of the north-west quadrant of the city of Milan in a sustainable way . The area was purchased in 2019. The building was built in record time, during the years of the pandemic, immediately aiming for Breeam sustainability certification, an evaluation protocol that implies an integrated design policy, the sustainable choice of materials , the creation of efficient systems. Federica Dattilo The building was designed by CallisonRTKL (CRTKL), while the municipal and executive project was carrie... More

The Alfa Vision eyewear store in Masarykova Street in Zagreb posed a challenge to achieving maximum functionality within a small space. By applying an innovative approach to product display and using wooden and copper decorative elements, our team has created a welcoming and functional retail space that exudes warmth. The centre of the store is dominated by a counter that acts as a cash register as well as a point of customer service. Such a layout allows customers to freely flow through space, independently browsing and trying on products, which are accessibly displayed on long open shelves with large illuminated background. Mirrors are strategically placed throughout the store, allowing multiple customers to try on products simultaneousl... More

Tinktura is a natural cosmetics brand, with products containing plant ingredients that, in addition to nurturing the body, positively affect health. What distinguishes Tinktura from other cosmetics brands is a comprehensive approach that makes no difference between beauty, care, and health. The sales space on Frankopanska Street in Zagreb reflects the brand’s energy and Tinktura’s commitment to body care and health. A simple floor plan disposition and the segmentation of products according to their purpose allow smooth movement and quick access to the desired product. The design leans on strong and energetic wall colours, dark oak in geometrically shaped shelves, and black and white illustrations of plants that are used to prod... More

Multicom, the specialised shop of IT and technical equipment, opened the doors of a newly-fitted sales premises in Podgorica. For fans of state-of-the-art technology and gadgets and real gamers, this place now offers a unique shopping experience which has been arranged by the creative team of Brigada, who designed and furnished the space. The Multicom premises was created using an idea of the multiplication of the colour and the form of the visual identity of the brand, as well as an upgrading of the concept of a “multi” space which combines a mass of products, from televisions, mobile phones and laptops to home appliances and computer games. The floor space has been zoned so that it combines groups of products, whilst the mela... More

AutoZubak Neostar repair shops for all car brands and used cars retail service is the first branded environment project of its kind in the region. Brigada was hired for the job and the client wanted their repair shops to be buildings which communicate brand values the same way their logo or ads do. The goal was to build a more pleasant, opened and friendly space, and the challenge was to design a typified building functioning equally well in different land lots and different cities, each one having their specific requirements.   The outside form of the building is in line with the shape of the logo and represents a striking spatial marker, dominant on the location. It’s a typified modular building, two-part or three-part, frees... More