Expo2015
An overview of projects, products and exclusive articles about expo2015
Project • By OUALALOU+CHOI (formerly named Kilo) • Exhibitions
EXPO 2015 PAVILLON MAROC
Responding to the Expo’s theme, « Feeding the Planet, » Morocco‘s pavilion for the world exposition focuses on the notion of rurality and the diversity and richness of its territories. Stretching the entire length of its site from north to south, the pavilion leads the visitor on a metaphorical journey through the country from the Mediterranean to the Sahara, highlighting the agriculture and traditions specific to each region.
Referring to the materiality and sensuality of rural construction in Morocco, the Pavilion of Morocco presents a contemporary reinterpretation of traditional earthen structures. Adobe is placed within enormous pre-fabricated wooden panels which are then mounted onto a wooden frame. This method adapts the use of t... More
Project • By SoNo Architects • Pavilions
Slovenian Pavilion EXPO 2015
One of the 142 participants at the world fair Expo Milano 2015 is also Slovenia. These exhibitions vary in character and are held every 5 years in varying parts of the world. The main theme is »Feeding the Planet, Energy for Life«. The importance of the World Exhibition in Milan is even greater for Slovenia, because of its immediate vicinity. Italy is also the first in number of tourists in Slovenia, the second most important foreign trade partner of Slovenia and the third largest foreign investor in Slovenia. According to the organizers the world exhibition will host 20 million people, of which every fourth is Italian.
The idea for the Slovenian pavilion is based on the slogan "I FEEL SLOVENIA. Green. Active. Healthy.
The common th... More
Project • By EXPO 2015 S.p.a • Exhibitions
Italy Pavilion Milan Expo 2015
The Concept
The Universal Exposition of 2015 represents an excellent opportunity for Italy to revive and promote its many points of excellence in manufacturing, technology and science. And at the very center of this mission is the Italian Pavilion.
The nursery symbolizes the nurturing of projects and talents so that they can grow, providing them with fertile soil, offering them shelter and giving prominence to new energies. The tree is a symbol of life, of nature at its most primitive, a central icon around which all activities are arranged. And in a horizontal plan view, the roots are designed to connect the many different areas, particularly those dedicated to the Regions.
The pavilion is innovative, unusual, surprising, unique,... More
Project • By STUDIO ANNE HOLTROP • Pavilions
BAHRAIN PAVILION EXPO 2015
Archaeologies of Green, the pavilion of the Kingdom of Bahrain, at the Expo Milano 2015 is a poetic interpretation of the cultural agrarian heritage of the country, which stems from the ancient civilization of Dilmun.
With ten distinctive fruit gardens, containing trees that will be fruit–bearing at different moments throughout the six-month duration of the exhibition, the pavilion also features archaeological artifacts that celebrate the millennia long tradition of agriculture and perpetuate the many myths of Bahrain as the location of the Garden of Eden and the land of the million palm trees.
Built out of white prefabricated concrete panels, the pavilion will be moved to Bahrain at the end of the Expo and once rebuilt will serve as... More
Project • By EXPO 2015 S.p.a • Exhibitions
Japanese Pavilion EXPO 2015
The Concept
Japan joins Expo Milano 2015 with the aim of proposing its food culture as an example
of a healthy, sustainable and balanced diet, and as a model that can alleviate the problems
of hunger and global ecology. By the same token, it also sees this event as the perfect
opportunity for promoting its image following the 2011 earthquake, encouraging tourism and
business opportunities.
Japan’s participation unfurls essentially around two words: Health and Edutainment, or
educational entertainment. Its typical dishes, based on rice, raw fish and vegetables are
proposed as a balanced way of eating, contrasting with the excesses that can lead to obesity
for a billion people. Projects for schools are also a vehicle for tradit... More
Project • By b720 Fermín Vázquez Arquitectos • Pavilions
Spanish Pavillion at Expo Milano 2015
First Prize in the competition for the design and exhibition contents for the Spanish Pavilion at Expo Milan 2015.
The project, entitled “Language of Taste”, offers a seemingly simple, smart solution for the complex technical, spatial, functional and thematic of this Expo. A pavilion with a clear and contained geometry, a fusion of the traits that our country exports: the tradition and the innovation. This duality creates a permeable, attractive and flexible space, incorporating a free and open as a patio of oranges, another element of identity of the Spanish culture. This rotund implantation manages to create an easily understandable pavilion, generator of memories, whose structure of frames creates an effect of repetition that reinforces... More
Project • By Atelier Marko Brajovic • Exhibitions
Brazil Pavilion at Milan EXPO 2015
Studio Arthur Casas and Atelier Marko Brajovic won the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.
The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion pr... More
Project • By Wolfgang Buttress • Pavilions
UK Pavilion Milan Expo 2015
The UK Pavilion has been awarded the BIE Gold Award for Architecture and Landscape at the 2015 Milan Expo.
The announcement was made during a packed ceremony on 30th October -the eve of the concluding day of the 6 month international exhibition. During this period the Pavilion has welcomed 3.3 million visitors pitting it to be the top paid British attraction worldwide in 2015, and within the top ten UK attractions in 2015.
The UK Pavilion was designed by artist Wolfgang Buttress, engineers Simmonds Studio and architects BDP and built by contractor Stage One.
Responding to the Expo theme ‘feeding the planet’ the designers sought to highlight the plight of the honeybee, focussing attention on the importance of pollination in our food chain... More
Project • By Foster + Partners • Exhibitions
UAE Pavilion Milan Expo
The national pavilion for the United Arab Emirates occupies a large site close to the centre of the Milan Expo and is accessed via its main circulation axis, the decumanus. From here, visitors are drawn into the mouth of a canyon-like space, defined by two undulating 12-metre-high walls. Influenced by ancient planning principles, the pavilion’s interior evokes the narrow pedestrian streets and courtyards of the traditional desert city, and its contemporary reinterpretation in the sustainable Masdar masterplan. The high walls continue through the 140 metre site in a series of parallel waves, unifying the visitor spaces within a dynamic formal language designed to convey the ridges and texture of sand dunes
A ramp leads gently upwards from... More
Project • By ECOSTEEL • Pavilions
China Corporate United Pavilion (CCUP) @ EXPO 2015
The image of power that arises from the breaking of ground to the sprouting of seeds has inspired the design of the China Corporate United Pavilion (CCUP). The life that comes from the green heart, that contains the auditorium space, transforms into the spiral of a DNA chain tracing an upward path, to then take on an elliptical form: the ramp gently accompanies visitors upwards towards the open spaces of the Italian-Chinese garden and the terrace. The pavilion is a temporary construction for these six months. Its simple geometric shape of an outer rectangle – aesthetically lightweight and breathable thanks to the breathable membrane and glass walls – covers the harmonious inner curves that represent the vitality of Chinese enterprises.
More
Project • By Filippo Poli • Pavilions
Milan Dome Pavilion
“Madonnina” and “Duomo di Milano” for EXPO 2015
The “madonnina” in Expo brings the centuries-old history of the construction of the Duomo, one of the greatest gothic cathedral in Europe, milan heritage for humanity, a symbol of christian devotion and commitment.
Not only a christian symbol but a laic one too for the entire city of Milan, that represents all the cultures that make Milan alive.
Through the use of raw and laboured marble of candoglia, the typical white stone with pink streaks coming from Val d’Ossola which is the main material of the Milan Cathedral and through the metaphor of the water wall which refers to the water of “navigli” the canals along which the barges carried the mable for the construcion of the “Duomo”, the... More
Project • By Miralles Tagliabue EMBT • Exhibitions
Copagri Pavilion ‘Love IT’ Expo 2015
EMBT designs at Expo Milano 2015
Last Thursday June 11th the head architect of Miralles Tagliabue EMBT, Benedetta Tagliabue, returned to her hometown Milan, to officially present Copagri Pavilion ‘Love IT’ and her latest urban furniture design ‘Minamora’ with Italcementi at Expo Milano 2015.
The pavilion designed for Copagri called ‘Love IT’ is located in the south-east part of the Lake Arena – a large circular pool of water at the end of the Cardo, one of the main axes of the Expo Milano 2015 masterplan – and surrounded by the European Union Pavilion and the Vanke Pavilion.
The space inside is conceived to host a typical Italian ‘local market’, where each producer exhibits the product, tells their story, and introduces their comp... More
Project • By VTN Architects (Vo Trong Nghia Architects) • Pavilions
Vietnam Pavilion in EXPO Milano
Due to the economy development in the world, people are becoming rich and the standard of living is improving. On the other hand the majority of the population is also suffering from wars and poverty and it is seen increasing with the economic and social development of the society. There is a major motive to feed seven billion people in our planet, in the current world human beings have been falling in the trap of technology, city life and technology have made human beings disconnected from nature which has further lead to the mental disorders of society. In particular there are many problems modern man is facing. People are deeply sunken to the Internet community which is threating their human spirit.
Our message through Vietnam Pavilio... More
Project • By Living Divani • Shops
Temporary Store at Torre Velasca at EXPO 2015
Living Divani boosts its visibility during Expo 2015 by opening a Temporary Store on the ground floor of Torre Velasca.
The dynamic and lively family-run enterprise which has made upholstered furniture its trademark chooses one of the city’s
most suggestive and famous buildings and also one of its most well-loved architectural landmarks as a temporary
exhibition space to present its collection, underlining the international vocation and strong Milanese character of its
design.
Torre Velasca, which was subjected to the cultural protection status by the Cultural Heritage Authority in 2011 thanks to its
high historical and artistic value, is part of Urban Up, the property requalification project of the Unipol Group aimed at
enhancing... More
Project • By EXPO 2015 S.p.a • Exhibitions
Future Food District EXPO 2015
Future Food District (#FFD) presents possible scenarios for the application of new technologies at each step of the food chain. It is a micro universe in which the visitor is invited to explore different interactions between people and food. The project is managed by Carlo Ratti, Director of the SENSEable City Lab at the Massachusetts Institute of Technology, together with Carlo Ratti Associates design studio. The #FFD is located on the south side of the Expo site where there is also the Open Air Theater and the walkway which connects with Cascina Merlata.
Future Food District according to Carlo Ratti
What story does it tell?
Future Food District is a micro universe that explores new ways for people and food to interact. This inter... More