Brand identity

An overview of projects, products and exclusive articles about brand identity

Project • By Saguez & PartnersShops

The French Bakery : Good, raw, gourmet.

"BON, BRUT GOURMAND” Clement & Gwendal, two passionate bakers, delight the residents Docks area of Saint-Ouen-sur-Seine (in Paris suburbs). After the big success of their first shop, the two friends decided to open a second French bakery right next door to the offices of Saguez & Partners. The agency is committed to supporting young entrepreneurs and shopkeepers in their hometown, and naturally helped Clem & Gwen help them set up their shop (interior architecture, logo, identity, packaging).  Mikael Lafontan The store's interior is a sea of blue. It blends with the wood and brown of the bread. The concept? Imagine a design that matches the products and their world: good, raw, gourmet. Clem & Gwen are alread... More

Project • By Pedevilla ArchitectsOffices

Beton Eisack HQ

During an expansion from 2002, the headquarters of the Beton-Eisack company in Klausen had been supplemented by a striking office building by architect Armin Blasbichler, which ever since prominently forms the entrance to the company grounds in a levitating manner. The aim of the current project was – 20 years later – to create functionally efficient and pleasant spaces that would meet the company's changed needs while providing an appropriate stage for the concrete that is being developed and produced by the company. Fundamentally new is a space for seminars and other events. Gustav Willeit Gustav Willeit Gustav Willeit The building is accessed through a spiral staircase that rearranges the entrance situation in... More

NewsNews • 13 Dec 2022

Void Studio spatially reflects Leonara’s energy and dynamism in their latest salon in Mexico

Leonara studio’s Horacio branch, located in the Polanco neighbourhood of Mexico City is an expression of the brand’s everyday activity embedded through materials, textures and form. Designed by Void Studio, the beauty salon is an airy, inspiring, and whimsical space.  Zaickz Moz The idea of movement becomes the design’s core concept. Curved forms define the space; the spiral stairs, iconic mirror arches and playful pendant lights by David Pompa instil dynamism and a sense of flow. Additionally, a subdued palette of pink and pale wooden textures gives the space a soft and delicate feel.  Zaickz Moz The generous use of glass for the exterior and interior establishes a sense of amplitude whil... More

Project • By BergmeyerRestaurants

Shake Shack Somerville, MA

Like an ideal dining experience, an ongoing design partnership thrives on delivering fresh, high-quality menu offerings with consistent service. Caption Shake Shack's restaurant expansion has been a savory opportunity to introduce the Shake Shack brand experience and serve up its delicious menu items to a growing list of locations all over the USA. Our collaborative project approach and trusted partnership with the fast-casual chain has allowed us to take on many roles with their internal team over the years, including prototype design, implementation, interior design, and project architect, to name a few. Caption While every location consistently delivers on Shake Shack's brand and food service standards, the experiences are un... More

Project • By BergmeyerShops

Everlane

Do we like to partner with socially conscientious brands that are raising the bar in the retail industry? Yes, we do. Everlane, known for exceptional quality, ethical factories, and radical transparency, has begun to selectively open more brick-and-mortar locations. When invited to work with their team on several new retail stores, our response was, “when do we begin?” Caption Initially brought on as Architect of Record, we also collaborated with Everlane on design decisions, executing their brand identity and aesthetic at new locations in Seattle and Georgetown. While there is recognizable brand consistency at every store, aspects of each location are also woven into the experiences. Both stores, for instance, were uniqu... More

NewsNews • 31 Jan 2022

Studio i29 develop a soothing green brand identity for Dentista dental clinic in Amsterdam

Combining a soothing green atmosphere with natural wood and sharp lines in clean white, Dentista aims to be a high-end practice for everybody who is serious about their health and beauty.  Thomas van Schaik The architectural design and brand identity for Dentista’s first dental clinic in central Amsterdam were developed by i29. Placing an emphasis on wellness, lush greenery separates waiting clients from the busy street outside while a sharp-angled green zone and reception desk separate the waiting area from the eight treatment rooms beyond.  Thomas van Schaik Special state-of-the-art technology including the X-ray and sterilization room is found at the back of the space.  Thomas van Schaik A hidden co... More

Project • By Adjaye AssociatesLibraries

Winter Park Library and Events Center

Sited on the Northwest corner of Martin Luther King, Jr. Park, this new civic and cultural hub embodies the values of the park’s namesake and is envisioned as a space for community empowerment and edification. As part of an extensive revitalization of the park, the new hub is in harmony with the unique tropical ecology of the site and is conceived as a micro-village of three pavilions, each of different scale and function but which share a common formal language. The village is comprised of a new two-story library, an event center with rooftop terrace, as well as a new welcome portico that ushers users from the street and unifies the three structures. Chad Baumer Guided by biophilic design principles, all three pavilions--compo... More

Project • By BDP QuadrangleOffices

Artscape Daniels Launchpad

Artscape Daniels Launchpad, a new arts-focused co-working facility, blends diverse artist and maker studios with entrepreneurial training programs and resources to support the incubator's unique focus on creative entrepreneurship and business development. Strategically located in Daniels City of Arts, a new office condominium building overlooking Lake Ontario in Toronto's emerging East Bayfront, the facility situates its members in a community of creativity and innovation.   Artscape asked Quadrangle to transform the new 35,000 square foot facility into a luminous, accessible, and tech-enabled interior that would inspire creativity and professionalism in equal measure. “One challenge presented by the project”, says Quadra... More

Project • By YUDIN DesignRestaurants

BERGAMOT

The new family restaurant interior realized by the Ukrainian designers Aleksandr and Vladimir Yudin, from the studio YUDIN Design. The designers, inspired by the Italian region Calabria, the Japanese folding fan and the citrus slices, in addition to the interior design, created also the brand identity and concept of the restaurant, from the logo to all the exclusive elements in the interior, thanks also to the support of their workshop YUDIN Product.  More

Project • By MecanooOffices

Delfland Water Authority

The Delfland Water Authority is located in a historical building on the Oude Delft: the Gemeenlandshuis. The monumental part was built in 1505 as a house for Jan de Huyter. The sandstone facade was unique for that time and it was one of the few buildings to survive the 1536 city fire. More than 100 years later, the house came into the hands of the Delfland Water Authority.Over time the Water Authority has been extended to include several adjacent monumental buildings, and in 1975 a new building on the Phoenixstraat was added. In 2014, the Water Authority decided to revise its housing strategy. The most important task was to make what was once a fragmentary complex, a whole and transform it into a pleasant, flexible working environment that... More

Project • By Johannes Torpe StudiosRestaurants

STORE CONCEPT FOR LAURAS BAKERY

Laura’s is a chain of gourmet bakeries. The design draws on the nostalgia of grandmother's cakes and bread, integrated with the combination of a modern metropolitan vibe with a minimalistic Scandinavian aesthetic.DESIGN CONCEPTIn many bakeries, the cakes are put on display while the bread lives a silent life on the back wall. We wanted to bring the bread forward, making it the focus of the space and thus the foundation for the design. Industrial materials such as concrete and steel were chosen as juxtaposing elements to emphasise the raw and natural qualities of the bread.Laura’s Bakery produces bread and cakes of the highest quality using classic techniques and only the best ingredients. To communicate the nature of the products, we chose... More

Project • By Johannes Torpe StudiosNightclubs

NASA NIGHTCLUB - ENTERTAINMENT DESIGN

The private members club NASA was designed as a futuristic ode to Stanley Kubrick’s “2001: A Space Odyssey”. It is kept in a strictly white colour scheme, with consistently soft, organic shapes. Every detail was designed especially for this club, from the ashtrays to the doors.DESIGN CONCEPTNASA is a futuristic space that is very much inspired by Stanley Kubrick’s “A Space Odyssey”. The interior is kept strictly in white with outer space flowing elements and consistently soft, curved and inviting shapes, creating an atmosphere of exclusivity. All the details were designed especially for this club, from the ashtrays to the doors. The whole project was heavily inspired by the space age and the name came naturally from being an acronym of... More

Project • By Johannes Torpe StudiosShowrooms

BRAND INSTALLATIONS FOR NIKE

Drawing on the heritage and foundational stories of the legendary sports brand we created a collection of brand installations for the new Nike office in Beijing. The pieces were designed under the concept ‘Changing Perspectives’.DESIGN CONCEPTThe project involved translating core Nike stories, materials and techniques into new scales and contexts. Focus was placed on materiality and finding interpretative ways to represent the universe of Nike innovation. The challenge was to create pieces that not only tell stories, but also have an impact on the audience and working environment.The nature of the art pieces varies from framed photo prints and interpretations of the iconic Nike logo to a ten meter long lamella wall creating a magical illusi... More

Project • By TSM Asociados SRLShowrooms

Jaguar Land Rover Lima

The Project required the renovation of an existing facility into the new Jaguar Land Rover Dealership in Lima – Peru, according to the new brand identity. It is the first facility in Latin America, proposed under these guidelines. It includes a Showroom and Customer Area, Sales and Merchandising, Handover, Drop-off and Collection, Service Workshop and a Parking Area. In accordance to the displayed product, both brands demand a dramatic architecture based on the client’s perception, which must be able to stand out from their competitors. The design bases then on three essential principles, transparency, flexibility and modularity. The challenge consisted in being able to adapt these pillars into an existing structure, transmitting confidenc... More