block_info: cstarchello_detailpages, Detail title
block_info: cstarchello_detailpages, Stories Authors
block_info: cstarchello_detailpages, Header App Detailpages
Changes have been saved.
block_info: cstarchello_detailpages, Stories Main
Following the success of The Bourbon Room, JZA+D brings its distinctive, inventive design to the high-profile interiors of a premiere Las Vegas resort-casino.

Visitore to The Venetian Hotel and Casinoin Las Vegas can now indulge their sweet tooth at an eye-catching boutique confectioner in the famed Clock Tower: Zio Gelato. Part fashion statement and part engineered object, the new location serves up Italian iced milk treats with energy and contemporary appeal.

Designed by Princeton, New Jersey-based Joshua Zinder Architecture + Design (JZA+D), Zio Gelato packs a lot of punch into its tidy, 550-square-foot storefront. The new shop serves not only an abundance of unique gelato flavors by Luciano Pellegrini - renowned executive chef of The Venetian's Valentino restaurant - but also sweet and savory crepes and a range of other homemade treats. Because the counter offers a wide product range, the tight space is constructed to allow guests to move comfortably through the retail kiosk.

"It was important to the management of The Venetian that the patrons feel welcomed in this relatively small space,
Loading...
remarks Joshua Zinder, AIA, the founder and principal of JZA+D who is known for memorable hospitality designs in the United States and Asia. "We used some tricks of the eye and moveable walls and door systems to ensure the finished venue has an open, airy and even loftlike fell."

Zinder and his team achieved this by incorporating large storefront openings and two sets of operable glass-and-metal doors that open the space up and invite guests inside. An orange "ribbon" along the ceiling and back-illuminated elements add dimension and visual pop to the shallow, wide gelato store.

The space was carved out of previously unused real estate behind the Venetian's famed Clock Tower feature. The store is eye-catching at any hour of the day with siding doors that offer views to the signage when open or closed. Combined with a pitched ceiling, gabled up at one end,Zio Gelato defies the the confines of typical retail space usage.

A ribbon runs through it

Even more so, Zio Gelato draws long lines of customers with its arresting and vibrant interior design and signage. "It's simple enough to let the product speak for itself, yet it's also bold enough to draw the attention of passersby," says Zinder.

The bright orange ribbon is an element of Zio Gelato's company branding. The colorful expanse runs across the pitched ceiling and down to the floor on either side of the service counter, tying together the unconventional volume. It also helps establish contrast against The Venetian's neoclassical interiors, adding lively ambience that entices patrons to step up to the counter and view the multihued gelato offerings.

Wrapping alng the orange ribbon is a line of text, playfully repeating the word gelato in the brand font created by Chris Ritchie at COA Design in collaboration with JZA+D, to accent the major signage and provide additional character.

JZA+D adds Zio Gelato to a growing list of bold interior solutions for hospitality projects. The firm's design for The Bourbon Room, also in the Venetian, created a nightclub with an 80's-rock theme - replete with enormous screens for projections of music videos and scaffolding evocative of lighting rigs for stadium shows - as a companion space for the resort's stage production of Broadway's "Rock of Ages."

JZA+D also recently completed Sky on 57, a restaurant for the Marina Bay Sands resort in Singapore, for which they were able to tuck 3,000 square feet of back-of-house space behind a wall wrapped with wooden fins, a solution which allowed for stunning perimeter views. Recently, the firm has begun work on a new restaurant for the Las Vegas Sands Corporation in Macau.

block_info: cstarchello_detailpages, Involved companies (project team and products used)
block_info: cstarchello_detailpages, Relates links
block_info: cstarchello_detailpages, Connected

block_info: cstarchello_detailpages, Add comment form block

Your Opinion

Join

to share your opinion. Already joined?

block_info: cstarchello_detailpages, Detailpages leaderboard banner
block_info: cstarchello_detailpages, Homeslider to detail page
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    deBrug/deKade by JHK Architecten, newDirections and Hunter Douglas.

    Read more
     JHK Architecten as Architects
     newDirections as Interior Architects
     Hunter Douglas as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Watercube Beijing by Bolidt, Arup, Vector Foiltec and 1 more involved.

    Read more
     Bolidt as Floor Manufacturer
     ARUP as Engineers
     Vector Foiltec GmbH as Manufacturer Facade
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Seattle Central Library by OMA, Inside Outside and RENSON®.

    Read more
     OMA as Architects
     Inside Outside as Landscape Architects
     RENSON® as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Rijksmuseum by by Cruz y Ortiz arquitectos, Arup and ADP architecten.

    Read more
     Cruz y Ortiz arquitectos as Architects
     ARUP as Engineers
     ADP architecten as Architects
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    The Spiegel by Henning Larsen Architects, RENSON® and Alcantara Stone™.

    Read more
     Henning Larsen Architects as Architects
     RENSON® as Manufacturers
     Alcantara Stone™ as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    El Batel Auditorium and Conference Center by Selgas Cano Arquitectos, Figueras and Polimer Tecnic.

    Read more
     Selgas Cano Arquitectos as Architects
     Figueras as Manufacturers
     Polimer Tecnic as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    TNT Headquarters by Architectenbureau Paul de Ruiter, Interface and Royal Boon Edam International BV.

    Read more
     Architectenbureau Paul de Ruiter as Architects
     Interface as Manufacturers
     Royal Boon Edam International BV as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Heydar Aliyev Center by Zaha Hadid, Maligno Srl and Bolidt.

    Read more
     Zaha Hadid as Architects
     Bolidt as Manufacturers
     Maligno Srl as Designers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Harpa Concert & Conference Centre by Henning Larsen Architects, Harpa and Studio Olafur Eliasson.

    Read more
     Henning Larsen Architects as Architects
     Harpa as Other
     Studio Olafur Eliasson as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Education and Tax Offices by UNStudio, Schüco and Artitec

    Read more
     UNStudio as Architects
     Schüco as Manufacturers
     Artitec as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Museum of History by Lahdelma & Mahlamäki Architects, Progress Eco and Maciek Jeżyk Fotografia

    Read more
     Lahdelma & Mahlamäki Architects as Architects
     Progress Eco as Manufacturers
     Maciek Jeżyk Fotografia as Photographers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    IT University by Henning Larsen Architects, Knauf Danoline and HOWE

    Read more
     Henning Larsen Architects as Architects
     Knauf Danoline as Manufacturers
     HOWE as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    UBC Faculty Pharmaceutical Sciences by Saucier+Perrotte Architectes, Inland Glass & Aluminum Ltd. and NGX interactive

    Read more
     Saucier + Perrotte architectes as Architects
     Inland Glass & Aluminum Ltd. as Manufacturers
     NGX interactive as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Torre Agbar by b720 Fermin Vazquez Arquitectos, ROCKWOOL International A/S and Simón García

    Read more
     b720 Fermin Vazquez Arquitectos as Architects
     ROCKWOOL International A/S as Manufacturers
     Simón García as Association
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    London Aquatics Centre by Zaha Hadid, Foreco and VS-A.

    Read more
     Zaha Hadid as Architects
     Foreco as Manufacturers
     VS-A | Façade Engineering as Engineers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    MAS by Neutelings Riedijk Architecten, ABT Adviesbureau voor Bouwtechniek, Bureau Bouwtechniek

    Read more
     Neutelings Riedijk Architecten as Architects
     ABT Adviesbureau voor Bouwtechniek as Engineers
     Bureau Bouwtechniek as Architects
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Museo Soumaya by FR-EE Fernando Romero Enterprise, Geometrica and Ypasa

    Read more
     FR-EE Fernando Romero Enterprise as Architects
     Geometrica as Manufacturers
     ypasa as Sub-Contractor
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Fletcher Hotels by Benthem Crouwel, Sanindusa and Fletcher Hotels.

    Read more
     Benthem Crouwel as Architects
     Sanindusa as Manufacturers
     Fletcher Hotels as Developers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Marina Bay Sands by Safdie Architects, ROCKWOOL B.V. / ROCKPANEL Group, Grohe and 1 more involved.

    Read more
     Safdie Architects as Architects
     ROCKWOOL B.V. / ROCKPANEL Group as Manufacturers
     Grohe as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Court of Justice Hasselt by J. Mayer&Partner, Lens°ass architects and J.M.A. Photography.

    Read more
     J. MAYER H. und Partner as Architects
     Lens°ass architects as Architects
     José Manuel Alorda Photography as Photographers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    De Rotterdam by OMA, Vetrotech, Strabag Belgium and 1 more involved.

    Read more
     OMA as Architects
     Vetrotech Saint-Gobain as Manufacturers
     STRABAG Belgium nv as Contractors
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Agora Theathre by UNStudio, Moso Bamboo and Archtitectenweb.

    Read more
     UNStudio as Architects
     MOSO Bamboo Products as Manufacturers
     Architectenweb Magazine as Media
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Library of Birmingham by Mecanoo, GVA Grimley and Theateradvies bv.

    Read more
     Mecanoo as Architects
     GVA Grimley Ltd. as Consultants
     Theateradvies bv as Consultants
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Theatre the Stoep by UNStudio, ARUP and A. de Jong Group.

    Read more
     UNStudio as Architects
     ARUP as Engineers
     A. de Jong Groep as Manufacturer
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Library and Learning Center by Zaha Hadid, Rieder Smart Elements and Arup.

    Read more
     Zaha Hadid as Architects
     Rieder Smart Elements GmbH as Manufacturers
     ARUP as Engineers
block_info: cstarchello_detailpages, Detailpages listing block

Discover more Bars