from concept over the architecture to the event promotions – we supported the “way10″ from the very beginning and translated original visions into a unique event presence at the construction and architectural exhibition “swissbau”, that took place from 12-16th january 2010 in basel, switzerland.
the event was a huge success – the number of prospecting architects was 20% higher than anticipated and direct business due to these new contacts could be identified and quantified. the booth presence became a topic in various architectural magazines and still provides new customer leads as a consequence to the high media pick-up.