Vakko headquarters and power media center
Vakko headquarters and power media center Story by REX Vakko headquarters and power media center
Iwan Baan
Vakko headquarters and power media center Story by REX Vakko headquarters and power media center

Vakko headquarters and power media center

REX as Architects

When Caltech’s senior administration suddenly changed, REX’s design for the Annenberg Center for Information Science and Technology was canceled.


Two months later, the CEO of Vakko (Turkey’s pre-eminent fashion house) and Power Media (Turkey’s equivalent of MTV) approached REX with plans to design and construct a new headquarters by the year’s end using an unfinished, abandoned hotel. The requested timetable would normally have been absurd. However, the unfinished building fortuitously had the same plan dimension, floor-to-floor height, and servicing concept as the Annenberg Center’s “Ring” (the so-called “Sheep”).


By adapting the Construction Documents produced for the Annenberg Center to the abandoned concrete hotel skeleton, construction on the perimeter office block commenced only four days after Vakko/Power first approached REX. This adaptive re-use opened a six-week window during which the more unique portions of the program could be designed simultaneous to construction. Speed became the design’s most significant parameter.


Whereas the Annenberg Center’s Ring was a fragile, post-tensioned concrete structure which depended upon the robust, steel interior for support, Vakko/Power’s existing Ring is painfully over-designed, the byproduct of numerous, deadly earthquakes in Turkey.


The design problem is therefore reversed: Vakko/Power’s unique interior must remain detached so as not to disrupt the structural integrity and waterproofing of the in situ skeleton. Dubbed the “Showcase,” this unique interior houses the auditorium, showrooms, meeting rooms, and executive offices, as well as all vertical circulation and restrooms.


Meanwhile, the upper floor of the skeleton’s subterranean parking houses Power Media’s television and radio studios, which require acoustic damping and light control.


REX only had two weeks to submit the steel mill order after starting the project. Therefore, a concept for the Showcase was developed that established the general steel shapes and quantities while still allowing the design to evolve significantly.


To this end, REX and its engineers devised steel boxes that could be assembled in myriad configurations while retaining the Showcase’s structural self-sufficiency.


Ultimately, program adjacencies and code/exiting requirements dictated the final stacking of the boxes.


The slopes of the auditorium, showrooms, and meeting rooms create a circulation path that winds from bottom to top of the Showcase.


The Showcase is clad in mirror-glass, cloaking the steel boxes with a mirage-like exterior, and enlivening the building’s interior to kaleidoscopic effect.


A beautiful and refined architectural image was critical to maintaining Vakko/Power’s public profile; yet, the clumsy structure of the abandoned hotel was impossible to hide given the project’s compressed schedule. REX embraced this constraint by designing an exceptionally transparent and thin glass façade for the Ring.


By slumping a structural “X” into each pane, the glass’s strength is increased, its need for perimeter mullions is eliminated, and its thickness is reduced.


The result is an ultra-thin sheath of glass that wraps the existing skeleton. This ethereal “Saran Wrap” subtly reveals the pre-existing concrete skeleton and suggests the Showcase behind.

Project Spotlight
Product Spotlight
News
Introducing Partner Geopietra
19 Apr 2024 Partner News
Introducing Partner Geopietra

Geopietra® is an international brand and an Italian company founded in 1996, specialized in the... More

Shigeru Ban’s Paper Log House at Philip Johnson’s Glass House
18 Apr 2024 News
Shigeru Ban’s Paper Log House at Philip Johnson’s Glass House

In New Canaan, Connecticut, Shigeru Ban: The Paper Log House has opened as part of the 75th annivers... More

10 commercial buildings that benefit from planted facades
18 Apr 2024 Specification
10 commercial buildings that benefit from planted facades

The integration of nature into architecture marks a proactive urban response to the climate emergenc... More

Hudson Valley Residence by HGX Design draws inspiration from local agricultural vernacular
17 Apr 2024 News
Hudson Valley Residence by HGX Design draws inspiration from local agricultural vernacular

New York City-based creative studio HGX Design has completed the Hudson Valley Residence, a modern,... More

Key projects by Perkins&Will
17 Apr 2024 News
Key projects by Perkins&Will

Perkins&Will, a global interdisciplinary design practice, places architecture at its core. With... More

Archello Awards 2024 – Early Bird submissions ending April 30th
16 Apr 2024 News
Archello Awards 2024 – Early Bird submissions ending April 30th

The Archello Awards is an exhilarating and affordable global awards program celebrating the best arc... More

Albion Stone creates stone bricks from “unloved” stone
15 Apr 2024 Innovations
Albion Stone creates stone bricks from “unloved” stone

A stone brick is a sustainable building material made using stone blocks and slabs that do not meet... More

25 best engineered wood flooring manufacturers
15 Apr 2024 Specification
25 best engineered wood flooring manufacturers

Engineered wood flooring is a versatile building product that offers several advantages over traditi... More