Telefonica flagship store

Telefonica flagship store

Lama Concept as Manufacturers

LAMA concept, a design company that develops and produces textiles&materials for use in architecture and interiors. Design develops through experimentation and research on how cellular structures are constructed. Textiles as surfaces to experiment the three dimensionality of a plane. As cellular structures to cover entire floors and ceilings the scale changes completely when one thinks of the real structure in which it was inspired giving us an insight into what it is that can be found beyond our human reach and into a smaller one, that of the cellular or molecular. Inspiration on nature through science ends up bringing how we are made up at a bigger scale while challenging our notions of how fabrics and textiles should be constructed and what materials they are made of that may have some different use in the industry: industrial wool felt and LED are the two main contributions used for interiors by LAMA concept. - Cell rugs is the most succesful product of LAMA concept currently used in corporative environments, public, residential, the exclusive Airbus A350 and LAND ROVER’s concept car LRX. The Cell rugs are made of industrial wool felt stirps. The rug can can be order to lite up LED lights and/or swarovsky reflective stones. Integrating textiles and LED technology, the patterns no longer have amere aesthetic use but accentuate paths and flows of circulation of walking transients in any imaginable fashion as LED technology could be computer controlled to light different or several paths. Lighted wooled surfaces fabricated by making the most of the industrial wool felt density and thickness, by glueing together strips of different widths and colors creating beautiful patterns. The heirachy of a weaved textile is over turned no longer axis x and y but all strips are in the same axis allowing the rug to be rolled and be custom sized without ever breaking the pattern. The concept of using individual strips evolved to combine colours to design Multi coloured carpet which can easily be customized to your corporate identity.


- 100% felt multi colour CELL carpet; colour concept matches the corporate identity of TELEFONICA and colour concept of interior. Several carpets with unique colour concepts are placed at diverse locations into the building.


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