A space – a temporary showroom for natulis group ag!
A former movie theatre, in a previous industrial building in berlin mitte has been fully redesigned and given a new image. the location is now home to a temporary showroom for the natulis group. the berlin based architecture and design firm plajer & franz studio took over the recreation turning ‘A SPACE’ into a real eye-catcher with convincing charm.
A fascinating symbiosis between industrial attributes and high-quality materials is responsible for the distinctive character trait. to achieve this the original space has been gutted, the inserted cei ling removed and a room with almost 8 meters ceiling height - corresponding the original state as a theatre screen - created. the wal ls have been left in its‘ primar, brick-lined condition showing the exposed brick wood including traces of repair works from the last decades. seating furniture are made of dark oiled standard industrial palettes, yet covered with a premium-quality upholstery. all tables (loungetable, exposétable, model-tabel) are made of black steel; the bar at the end of aleppo pine. noble, up to five meters long thread curtains hang above the counseling islands and serve as partitions structuring the space. a light bulb installation in the shape of an „A“ reminds us of illuminated advertising known from cinemas of the 20s and in thus reveals the original function of the space.
The showroom serves the presentation and sale of lofts in the arkona courts (the location of A space), which have been built by natulis group ag and are being marketed by ziegert immobilien. the design had to correspond this functional purposes and offer spacious presentation opportunities as well as lounge areas for client communication. a city map of the area greets the customers at the entrance while a model of the building and floor plans on the walls are giving a visual idea of the apartments for sale. at the end of the spacious open space is a small bar for drinks and snacks accompanying consultation. also the youngest visitors will no get bored… a kid’s corner awaits them.
"A space“came into being within a very short period and on low-budget. however, the contemporary and sophisticated atmosphere of the space will surprise and excite clients and passersby for at least three month!
