Royal Ceramica @ Cersaie 2013
marco_marchetta

a balanced combination between east and west

pc-|< paolo cesaretti Arch- as Architects

During his long term collaboration with the middle-eastern leading ceramics manufacturer Royal Ceramica, in his designs Paolo Cesaretti has been always achieving a subtly balanced combination between oriental and western elements. With this same intention the architecture of Royal Ceramica’s new pavilion presented during Cersaie 2013 has its roots on a basic Mediterranean and oriental value, that of the traditional house organized around a public/private courtyard focussing on a central element.


The whole pavilion is framed from the outside by a partly perforated external wall creating a game of shadows and functioning as a surprise and invitation element. The aim of the wall patterning - as well as of the general stand design concept - is to rework traditional oriental geometric motifs through a contemporary design attitude. At the same time the clear and simple design of the exterior is preparing the visitor to the surprising richness of the interior.


Inside the space of the pavilion is divided and organized through an alternate play of solid walls and hexagonal macro shaped semi transparent vertical partitions to achieve a perfect framing of the main groups of products and in order to optimize the functional use of all the available space without sacrificing its strong decorative appeal. The exhibit of the nineteen marbellous models is the focus of the central area of the stand. The visitors can browse among look-a-like blocks of marble of different sizes in a landscape of volumes that contradict and complement each other. The blocks are placed on “floating” platforms adding an intriguing element to the whole composition.


The central courtyard is surrounded by the lounge area and the meeting area both complemented with custom made furniture. In a continuous play of overlaying, the hexagonal macro shaped semi transparent walls inside visually overlaps the perforated decoration of the external walls giving to the whole stand a vibrant yet elegant effect.

Project Spotlight
Product Spotlight
News
Snøhetta designs new extension for the world’s oldest ski museum in Oslo
28 Mar 2024 News
Snøhetta designs new extension for the world’s oldest ski museum in Oslo

Global transdisciplinary architecture and design practice Snøhetta has designed a new entranc... More

10 public buildings that demonstrate architectural applications of precast concrete
27 Mar 2024 Specification
10 public buildings that demonstrate architectural applications of precast concrete

Precast concrete is made by casting concrete in a reusable mold. These molds are made of various mat... More

Sameep Padora and Associates creates a flowing, organic art center in southern India
26 Mar 2024 News
Sameep Padora & Associates creates a flowing, organic art center in southern India

Mumbai-based Sameep Padora & Associates (sP+a) has completed Hampi Art Labs in Toranagallu, a vi... More

Introducing Partner Thermory AS
26 Mar 2024 Partner News
Introducing Partner Thermory AS

Thermory AS offers a diverse product range that includes durable exterior cladding, decking, interio... More

Brooklyn Tower by ShOP Architects showcases a unique materiality
25 Mar 2024 News
Brooklyn Tower by ShOP Architects showcases a unique materiality

Brooklyn Tower, standing an impressive ninety-three stories tall with a unique neo-deco crown, is al... More

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury
25 Mar 2024 Archello Awards
Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright have been announced as Archello Awards 202... More

Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon
22 Mar 2024 News
Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon

The Eugénie Brazier school project in Lyon, France, undertaken by regional architecture studi... More

Detail: Pleated facade geometry of Bonfiglioli HQ by Peter Pichler Architecture
21 Mar 2024 Detail
Detail: Pleated facade geometry of Bonfiglioli HQ by Peter Pichler Architecture

Designed by Peter Pichler Architecture, the new Bonfiglioli Headquarters is located in Calderara di... More