Roger Tait Man is the brand new label from fashion designer Roger Tait. Loopcreative were appointed to conceive and bring the pop up to reality. On a modest budget we created a 120sqm space, with trench-mesh wire caged shopfront with inter-woven fabric, a subtle nod to the garment creation process. Within the space is custom steel racking, stage lighting and projection visualisations to the wall.
At the Roger Tait Man Pop Up Store at Sydney’s newest and most vibrant creative precinct, Central Sydney, the atelier and retail converge. The space comprises of an open studio arena situated alongside the gallery-like retail area. The Roger Tait Man retail area combines with Tait’s studio space, the ‘engine room’, where design concepts, patterns and samples are produced.
Throughout the life of the pop-up, the space will consistently change through physical configuration and projected imagery. Both spaces will be constantly evolving, developing and interacting.