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REDI Corporate Office, Logo Signage

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22-Feb-2013
The backlit lobby sign at Regional Economic Development, Inc. (REDI) office in Columbia, MO, is defined by layers of Banker Wire flat-top stainless steel wire mesh on aluminum standoffs. “The sign almost becomes a physical embodiment of the client’s business model by taking disparate business information, ideas and resources, then layering and integrating them into a cogent, coherent solution,” says Robbie Price, AIA, LEED AP, project designer at Simon Oswald Architecture (SOA), Columbia, Missouri. “The sign starts with the complete REDI logo on the large mesh panel in back. Each successive panel has one or two letters, creating the stacked, three-dimensional effect,” Price added. Viewed head-on, the letters are aligned and the sign looks 2D. But as the viewer moves, the sign takes on depth, coming alive from the Moiré effect and the moving shadows of the stacked letters. Layering different wire mesh patterns allows the designer to customize the characteristics of reflectivity, percent open area, and texture.
Location: Columbia, Missouri
Designer: Simon Oswald Architecture (SOA)
Wire Mesh Used: F-2
About Banker Wire - Headquartered in the Milwaukee area, Banker Wire is
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the worldwide leader in the manufacture of wire mesh for architectural and industrial applications. Products include highly customizable woven and welded wire mesh. Banker Wire consistently challenges the status quo and creates cutting-edge wire mesh products designed to meet and exceed its customers’ needs and desires. For more information, visit www.bankerwire.com.
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