Pepperidge Farm
Copyright Paul Rivera-ArchPhoto

Recipe for Success

Perkins Eastman as Architects

From its modest beginnings in a home kitchen in the late 1930s to its international renown as a billion-dollar brand today, the legacy of Pepperidge Farm is one of thoughtful innovation and an overall commitment to integrity and quality.


When the company needed to expand its corporate headquarters to better support business activities and meet market expectations, they looked to Perkins Eastman to help them reflect on their culture and reposition their work environment to support future needs. While many consulting engagements focus on workplace realignment and real estate cost containment, Pepperidge Farm’s focus was to understand and nurture their 100-year-old culture while transforming their corporate headquarters to a 21st-century workplace. With the support of Pepperidge Farm’s leadership, targeted research and analysis, and the commitment of project ambassadors, the design team was able to develop an integrated solution that balanced density, brand, and culture into a unique design solution.


Ultimately Perkins Eastman provided workplace consulting, architectural design for the new building, exterior skin replacement, full architectural interiors, branding, project management, new cafeteria design, and furniture selection management. The result is an historical brand and company made all the more relevant for today’s consumers and today’s employees both.


The rebranding of Pepperidge Farm’s corporate headquarters exterior includes a new main entrance, a modernized façade of the pre-existing building, and the addition of a new 40,000 sf Innovation Center building that houses test kitchens, a “broadcast-type” culinary demonstration kitchen, and executive meeting and strategy spaces. The 80,000 sf interior renovation brings the headquarters up-to-date with new furniture standards and infrastructure, while introducing a new cafeteria and dining for Pepperidge Farm’s “workplace of the future.”


Perkins Eastman also worked with Pepperidge Farm to develop internal branding initiatives that helped support positive culture shifts within the organization. Through environmental graphics, imagery, art, copy, and color we delivered a dynamic workplace environment that effectively communicates their brand to help build commitment and loyalty.

Project Spotlight
Product Spotlight
News
Detail: sliding panels of natural pine protect a residential complex from the Mallorcan sun
29 Mar 2024 Detail
Detail: sliding panels of natural pine protect a residential complex from the Mallorcan sun

Spanish architecture firm OHLAB has recently completed Paseo de Mallorca 15, a residential complex o... More

Snøhetta designs new extension for the world’s oldest ski museum in Oslo
28 Mar 2024 News
Snøhetta designs new extension for the world’s oldest ski museum in Oslo

Global transdisciplinary architecture and design practice Snøhetta has designed a new entranc... More

10 public buildings that demonstrate architectural applications of precast concrete
27 Mar 2024 Specification
10 public buildings that demonstrate architectural applications of precast concrete

Precast concrete is made by casting concrete in a reusable mold. These molds are made of various mat... More

Sameep Padora and Associates creates a flowing, organic art center in southern India
26 Mar 2024 News
Sameep Padora & Associates creates a flowing, organic art center in southern India

Mumbai-based Sameep Padora & Associates (sP+a) has completed Hampi Art Labs in Toranagallu, a vi... More

Introducing Partner Thermory AS
26 Mar 2024 Partner News
Introducing Partner Thermory AS

Thermory AS offers a diverse product range that includes durable exterior cladding, decking, interio... More

Brooklyn Tower by ShOP Architects showcases a unique materiality
25 Mar 2024 News
Brooklyn Tower by ShOP Architects showcases a unique materiality

Brooklyn Tower, standing an impressive ninety-three stories tall with a unique neo-deco crown, is al... More

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury
25 Mar 2024 Archello Awards
Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright have been announced as Archello Awards 202... More

Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon
22 Mar 2024 News
Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon

The Eugénie Brazier school project in Lyon, France, undertaken by regional architecture studi... More