OPEN Prototype for Temporary Sales Pavilion
Su Shengliang

OPEN Prototype for Temporary Sales Pavilion

OPEN Architecture as Architects

As a unique Chinese architectural typology in recent years, sales pavilion reflects rather interesting phenomena. A sales pavilion will surely be built before the sales of almost every housing project in China. Extravaganzas as these pavilion buildings often are, in terms of form and décor, they normally bare almost no relationship to the actual housing marketed and sold inside. This building typology has been a beloved experimental field for elite architects practicing in China, offering much design and budget freedom that most other types of buildings do not enjoy. However, temporary buildings as they were born to be, these costly pavilions are often demolished shortly after the sales were completed, and in some lucky cases, converted to other functions.


OPEN started to reflect on these unique phenomena especially the wasted resources and design efforts. This became the starting point for Xihuafu Sales Pavilion which serves as prototype V1.0 of standard temporary sales pavilion for the development company VANKE Group. Working together with engineers from China Academy of Building Research, OPEN conceived a prototype building system that enables speedy construction, can be adaptable to different programs and sites, and more importantly, dissembled after each use and reassembled at another location. This re-useable building is an experiment to test the ultimate potential of sustainability, not only in its realized physical form, but also the meaning in its life cycle.


This prototype was inspired by ancient Chinese wooden structures that can be taken apart and put together again, sometimes at a different locale. Devised from one modular system, the steel structural skeleton, and the composite floor panels made from steel and concrete, are prefabricated and bolted together on site. The modular concepts extends to the building envelope – both the solid aluminum panels and the glass panels take on the same module, which allows a somewhat free arrangement of openings on the façade according to different program requirement behind.


Internally, the space is organized with one bridge that connects 5 boxes that each contains different types of functions, yet allowing a large continuous open space to organize the public viewing and events. The interior décor can vary, as well as the positions of the five boxes. In this built case, a minimal yet colorful and futuristic atmosphere is created to counter the common expectation for the luxurious yet often compromised spaces that the public is used to see around them.


The pavilion presents itself from the outside as a simple horizontal silver tube floating above a sheet of water, recalling 1960s’ experimental space capsules. The visitors approach the building through a rising bridge over the reflecting pond, entering the pavilion from one end of the large tube, through the different functional spaces inside, exit on the other end of the tube, before they walk towards the show-flat behind.


This temporary sales pavilion offers an opportunity for OPEN to realize for the first time, their concept and experimentation on mass-customization started almost 10 years ago in New York City in the forming years of OPEN Architecture Studio, such as the eco-tube and XYZ housing works. (http://archrecord.construction.com/archrecord2/design/march04/LiHu.asp)

Project Credits
Product Spec Sheet

ElementBrand
PendantArtemide
Product Spec Sheet
Pendant
CASTORE | Pendant lamp by Artemide
Project Spotlight
Product Spotlight
News
Taktik Design revamps sunken garden oasis in Montreal college
23 Apr 2024 News
Taktik Design revamps sunken garden oasis in Montreal college

At the heart of Montreal’s Collège de Maisonneuve, Montreal-based Taktik Design has com... More

Carr’s “Coastal Compound” combines family beach house with the luxury of a boutique hotel
23 Apr 2024 News
Carr’s “Coastal Compound” combines family beach house with the luxury of a boutique hotel

Melbourne-based architecture and interior design studio Carr has completed a coastal residence embed... More

Barrisol Light brings the outdoors inside at Mr Green’s Office
22 Apr 2024 News
Barrisol Light brings the outdoors inside at Mr Green’s Office

French ceiling manufacturer Barrisol - Normalu SAS was included in Archello’s list of 25 best... More

Peter Pichler, Rosalba Rojas Chávez, Lourenço Gimenes and Raissa Furlan join Archello Awards 2024 jury
22 Apr 2024 Archello Awards
Peter Pichler, Rosalba Rojas Chávez, Lourenço Gimenes and Raissa Furlan join Archello Awards 2024 jury

Peter Pichler, Rosalba Rojas Chávez, Lourenço Gimenes and Raissa Furlan have been anno... More

25 best decorative glass manufacturers
22 Apr 2024 Specification
25 best decorative glass manufacturers

By incorporating decorative glass in projects, such as stained or textured glass windows, frosted gl... More

Introducing Partner Geopietra
19 Apr 2024 Partner News
Introducing Partner Geopietra

Geopietra® is an international brand and an Italian company founded in 1996, specialized in the... More

Shigeru Ban’s Paper Log House at Philip Johnson’s Glass House
18 Apr 2024 News
Shigeru Ban’s Paper Log House at Philip Johnson’s Glass House

In New Canaan, Connecticut, Shigeru Ban: The Paper Log House has opened as part of the 75th annivers... More

10 commercial buildings that benefit from planted facades
18 Apr 2024 Specification
10 commercial buildings that benefit from planted facades

The integration of nature into architecture marks a proactive urban response to the climate emergenc... More