The Design Scheme: O.D. Is a company that provides organizational development skills and has a long list of clients including major companies in Israel. We were asked to design a comprehensive renovation, which would upgrade their physical office and their image as a company, and render their surroundings more inviting and comfortable for both workers and visitors.
Before the renovation, most of the important meetings would be held in the client's own offices, and the owners would visit their home base only to exchange information and confer with each other. The usual type of recurring office room with desk and chair, assigned to a specific employee, didn't fit very well with their way of working. The new design concept consisted of distributing the space differently in order to create many different types of rooms and spaces; each one furnished for different needs such as intimate one-on-one meetings, or whole company gatherings.
The spaces included: a main area with access to all the others. This space is for general gatherings which are held once a month, with round cafe' style tables and chairs and equipment for presentations and movies. Here employees can work alone or meet with fellow employees; the space creating random encounters. There is a glass walled 6 person meeting room, a half closed 4 person meeting room, and private rooms with armchairs for 2 person meetings.
Branding and Design Concept: The visual concept was inspired by a picture, which the owners liked and printed on the company notebooks. It was of a young plant held in the protecting palms of a pair of hands. This picture gave us the idea that what O.D. Does is to nurture the companies they advise and help grow, thus the greenhouse design concept, and the slogan “Nurturing your growth” were born.
The large meeting room facing the main area is closed with glass partitions resembling a triangular roofed greenhouse. The lighting fixture above the meeting table is a simple industrial lamp but was painted green and fixed with LED tubes, instead of the regular florescent ones. The fixtures above the reception desk are also industrial looking round lamps like the ones in greenhouses. Some of the walls and glass partitions have 'plants' climbing up them, just like the one in the image but each one reaches a different hight, giving the office a fresh and lively look. The main colors are white, light green, light grey and splashes of red (which we derived from the company logo – which has red squares instead of dots after the letters O.D.)
