Adidas liked the idea of 'interactive' walls, where they could rearrange displays from one wall to another without drilling holes.
This was done by painting (part of) the walls with MagnetPaint as an undercoat and sticking magnettape on the backside of foam-panels and logos.
In this way, it is made possible to hang the panels wherever MagnetPaint is painted when the interior needs rearranging.