block_info: cstarchello_detailpages, Detail title
block_info: cstarchello_detailpages, Stories Authors
block_info: cstarchello_detailpages, Header App Detailpages
Changes have been saved.
block_info: cstarchello_detailpages, Stories Main
The purpose of the exhibition is to show ideas and projects conceived by different italian and foreign universities for the new museum of the Made in Italy. The museum will be built in Rome, hosted in the rationalist Palazzo della Civiltà Italiana, one of the most popular icons of the city. The students presents twelve projects and twelve exhibition models that, prompted by stories or metaphors, express fresh ideas for the new museum.

The fascinating location of the exhibition is the roman stadium of Domitian, inaugurated in 86 AD, traceable in the cellars of the buildings surrounding Piazza Navona, in the heart of Rome. The exhibit design focuses on the contrast between a project speaking a contemporary language and the ancient scenario offered by the archeological site.
Being the client keen on comunicating the work-in-progress strategy that will lead to the new museum, the design has been conceived as a work-in-progress building site using scaffolding metal structures and under-construction materials. The suspended catwalk is an “architectural promenade” through the stadium ruins and, simultaneously, allows a theatrical view of
Loading...
the projects. Each of them is represented by a plexiglass model mounted on a made-to-measure totem and an explanatory video. The overall effect is enhanced by a continuous orange wall running parallel to the suspended catwalk.

The presence of the exhibition is perceived from the outside of the building by a eye-catching red wall with holes to provoke visitors’ curiosity. Through the holes they can catch a glimpse of the exhibition, which lies 4 meters under the street level, and then, following the red tape on the floor and on the staircase, they reach the level below. Downstairs they are introduced to the new museum’s concept by videos and floor-to-ceiling panels painted in bright orange and then led to the catwalk where the exhibition journey begins.


Tags/Categories: exhibition design, visual design, architectural promenade, scaffolding, white, orange, catwalk,

Client: Fondazione Valore Italia, Rome
Place: Rome | Stadium of Domitian, Piazza di Tor Sanguigna 13


Designers: Paolo Cesaretti / Ondine de la Feld / Guendalina Di Lorenzo, Milan
Assitant: Eugenia Polazzini

Contractor: Ivano Martino
Photos: Stefano Stagni, Paolo+Stefano


block_info: cstarchello_detailpages, Involved companies (project team and products used)
block_info: cstarchello_detailpages, Relates links
block_info: cstarchello_detailpages, Connected

block_info: cstarchello_detailpages, Community Detail

Recent activity

View all

block_info: cstarchello_detailpages, Add comment form block

Your Opinion

Join

to share your opinion. Already joined?

block_info: cstarchello_detailpages, Detailpages leaderboard banner
block_info: cstarchello_detailpages, Homeslider to detail page
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    deBrug/deKade by JHK Architecten, newDirections and Hunter Douglas.

    Read more
     JHK Architecten as Architects
     newDirections as Interior Architects
     Hunter Douglas as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Watercube Beijing by Bolidt, Arup, Vector Foiltec and 1 more involved.

    Read more
     Bolidt as Floor Manufacturer
     ARUP as Engineers
     Vector Foiltec GmbH as Manufacturer Facade
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Seattle Central Library by OMA, Inside Outside and RENSON®.

    Read more
     OMA as Architects
     Inside Outside as Landscape Architects
     RENSON® as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Rijksmuseum by by Cruz y Ortiz arquitectos, Arup and ADP architecten.

    Read more
     Cruz y Ortiz arquitectos as Architects
     ARUP as Engineers
     ADP architecten as Architects
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    The Spiegel by Henning Larsen Architects, RENSON® and Alcantara Stone™.

    Read more
     Henning Larsen Architects as Architects
     RENSON® as Manufacturers
     Alcantara Stone™ as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    El Batel Auditorium and Conference Center by Selgas Cano Arquitectos, Figueras and Polimer Tecnic.

    Read more
     Selgas Cano Arquitectos as Architects
     Figueras as Manufacturers
     Polimer Tecnic as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    TNT Headquarters by Architectenbureau Paul de Ruiter, Interface and Royal Boon Edam International BV.

    Read more
     Architectenbureau Paul de Ruiter as Architects
     Interface as Manufacturers
     Royal Boon Edam International BV as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Heydar Aliyev Center by Zaha Hadid, Maligno Srl and Bolidt.

    Read more
     Zaha Hadid as Architects
     Bolidt as Manufacturers
     Maligno Srl as Designers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Harpa Concert & Conference Centre by Henning Larsen Architects, Harpa and Studio Olafur Eliasson.

    Read more
     Henning Larsen Architects as Architects
     Harpa as Other
     Studio Olafur Eliasson as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Education and Tax Offices by UNStudio, Schüco and Artitec

    Read more
     UNStudio as Architects
     Schüco as Manufacturers
     Artitec as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Museum of History by Lahdelma & Mahlamäki Architects, Progress Eco and Maciek Jeżyk Fotografia

    Read more
     Lahdelma & Mahlamäki Architects as Architects
     Progress Eco as Manufacturers
     Maciek Jeżyk Fotografia as Photographers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    IT University by Henning Larsen Architects, Knauf Danoline and HOWE

    Read more
     Henning Larsen Architects as Architects
     Knauf Danoline as Manufacturers
     HOWE as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    UBC Faculty Pharmaceutical Sciences by Saucier+Perrotte Architectes, Inland Glass & Aluminum Ltd. and NGX interactive

    Read more
     Saucier + Perrotte architectes as Architects
     Inland Glass & Aluminum Ltd. as Manufacturers
     NGX interactive as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Torre Agbar by b720 Fermin Vazquez Arquitectos, ROCKWOOL International A/S and Simón García

    Read more
     b720 Fermin Vazquez Arquitectos as Architects
     ROCKWOOL International A/S as Manufacturers
     Simón García as Association
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    London Aquatics Centre by Zaha Hadid, Foreco and VS-A.

    Read more
     Zaha Hadid as Architects
     Foreco as Manufacturers
     VS-A | Façade Engineering as Engineers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    MAS by Neutelings Riedijk Architecten, ABT Adviesbureau voor Bouwtechniek, Bureau Bouwtechniek

    Read more
     Neutelings Riedijk Architecten as Architects
     ABT Adviesbureau voor Bouwtechniek as Engineers
     Bureau Bouwtechniek as Architects
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Museo Soumaya by FR-EE Fernando Romero Enterprise, Geometrica and Ypasa

    Read more
     FR-EE Fernando Romero Enterprise as Architects
     Geometrica as Manufacturers
     ypasa as Sub-Contractor
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Fletcher Hotels by Benthem Crouwel, Sanindusa and Fletcher Hotels.

    Read more
     Benthem Crouwel as Architects
     Sanindusa as Manufacturers
     Fletcher Hotels as Developers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Marina Bay Sands by Safdie Architects, ROCKWOOL B.V. / ROCKPANEL Group, Grohe and 1 more involved.

    Read more
     Safdie Architects as Architects
     ROCKWOOL B.V. / ROCKPANEL Group as Manufacturers
     Grohe as Manufacturers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Court of Justice Hasselt by J. Mayer&Partner, Lens°ass architects and J.M.A. Photography.

    Read more
     J. MAYER H. und Partner as Architects
     Lens°ass architects as Architects
     José Manuel Alorda Photography as Photographers
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    De Rotterdam by OMA, Vetrotech, Strabag Belgium and 1 more involved.

    Read more
     OMA as Architects
     Vetrotech Saint-Gobain as Manufacturers
     STRABAG Belgium nv as Contractors
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Agora Theathre by UNStudio, Moso Bamboo and Archtitectenweb.

    Read more
     UNStudio as Architects
     MOSO Bamboo Products as Manufacturers
     Architectenweb Magazine as Media
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Library of Birmingham by Mecanoo, GVA Grimley and Theateradvies bv.

    Read more
     Mecanoo as Architects
     GVA Grimley Ltd. as Consultants
     Theateradvies bv as Consultants
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Theatre the Stoep by UNStudio, ARUP and A. de Jong Group.

    Read more
     UNStudio as Architects
     ARUP as Engineers
     A. de Jong Groep as Manufacturer
  • HOW IT'S MADE

    Discover the products, stories and building teams behind the project.

    Library and Learning Center by Zaha Hadid, Rieder Smart Elements and Arup.

    Read more
     Zaha Hadid as Architects
     Rieder Smart Elements GmbH as Manufacturers
     ARUP as Engineers
block_info: cstarchello_detailpages, Detailpages listing block

Discover more Heritages