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Interdesign

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29-Aug-2012
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Interdesign is a prestigious retailer of lighting solutions and vanguardist furniture, located on a prominent commercial avenue in Santiago – an exclusive source of inspiration and products for architects, designers, and other lovers of high design. Despite offering a strong lighting line, the showroom was unprepared to display those lighting products in an optimized setting, necessitating a custom-designed extension of the showroom.

the challenge: To appropriately complement and support the showroom’s lighting products without outshining them.

the solution: Architects at dRN in Santiago chose sophisticated and natural colors from the wide assortment of 3form samples at their
disposal. They designed a dramatic entrance featuring Varia Ecoresin panels in Linen White to provide ample light diffusion
and really make the LED lights pop with broad swaths of changeable color.

For the main desk area, designers desired the distinctive look of a bar – creating a showroom that crosses the boundaries from a
basic business to a slick, modern space that mimics a hospitality setting. The bar uses the strong texture of Varia Ecoresin in Evo
White, which brings depth to the colored LED
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lighting beneath. More Varia Ecoresin, this time in Connection Pure, provides a
shade of privacy for the offices and meeting rooms in the back. The Connection panels offer high design impact while allowing
natural levels of translucency for the rooms behind.

Interdesign Showroom
firm: dRN Architects / Nicolas Del Río, Augusto Domínguez & Max Nuñez
photography: Pedro Mutis
location: Santiago, Chile
solution: 3form Varia Ecoresin® + Linen White / Evo White / Connection Pure
3form value: Optimizing lighting for an eye-popping creative showcase with a clean look
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