Holiday Inn and Holiday Inn Express Amsterdam Arena Towers

Can a complex building become a beautiful hotel?

Mulderblauw architecten as Architects

In response to a commission from The Vincent Hotel Group, we drew up plans to transform this 17-storey office building into a hotel. Inside the Arena Towers office building in Amsterdam we accommodated two hotel brands: Holiday Inn and Holiday Inn Express. This was a complex technical and spatial operation owing to the combination of the two hotel brands partly above each other. In addition to placing the brands with different bay widths above each other, we had to find a solution for integrating the shafts with the large amount of pre-stressed reinforcement bars in the floor.


From the shared entrance guests access the receptions of the Holiday Inn on the ground floor or the Holiday Inn Express on the second floor. The Holiday Inn offers more spacious meeting room facilities and is one of the first hotels to feature the open lobby concept of the Intercontinental Hotels Group. This concept includes a full service restaurant and coffee bar that serves Starbucks coffee. We designed the public interior of the Holiday Inn Express as a light, contemporary space with colourful touches. The result is a clear contrast with the more luxurious and domestic design for the public space of the Holiday Inn. The hotel consists of a total of 443 rooms, 120 of which are Holiday Inn rooms. Thanks to the form of the existing building, the hotel features a substantial number of spectacular rooms with grand views in the rounded tips of the building. The facade is designed by ZZDP, while the interior of the Holiday Inn was designed in collaboration with Horecare.

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Holiday Inn

Mosa as Manufacturers

Commissioned by the Dutch Hotel Partners, Mulderblauw Architecten undertook the spatially and technically challenging task of transforming an existing 17 story office building in Amsterdam into a Holiday Inn. Completed in 2014, the Holiday Inn Arena Towers incorporates a wide range of meeting facilities and is one of the first hotel to feature the open lobby concept of the InterContinental Hotels Group. Part of this concept includes a full service restaurant as well as a coffee shop.


The interior design of the hotel is bright and contemporary, with colourful accents. Comprising 450 rooms, the hotel has a number of spectacular rooms with sweeping views of Amsterdam’s most popular business and entertainment area.


A variety of different Mosa tile collections such as 10thirty, Quartz, Terra and Trocadero are used throughout this project, from the lobby to the restaurant, public toilets to the suites. These tiles not only contribute to the hotel's colourful and modern atmosphere, but are functional as well with the ability to withstand the high traffic volumes associated with a busy hotel.

Arena Towers / Holiday Inn

Studio de Nooyer | photography as Photographers

Holiday Inn & Express Arena Towers Amsterdam Hotel redevelopment


In response to a commission from Dutch Hotel Partners, we drew up plans to transform this 17-storey office building into a hotel. Inside the Arena Towers office building in Amsterdam we accommodated two hotel brands: Holiday Inn and Holiday Inn Express. This was a complex technical and spatial operation resulting from the combination of the two hotel brands partly above each other. In addition to placing the brands with different bay widths above each other, we had to find a solution for integrating the shafts with the large amount of pre-stressed reinforcement bars in the floor.


From the shared entrance guests access the receptions of the Holiday Inn on the ground floor or the Holiday Inn Express on the second floor. The Holiday Inn offers spacious meeting room facilities and is one of the first hotels to feature the open lobby concept of the Intercontinental Hotels Group. This concept includes a full service restaurant and coffee bar that serves Starbucks coffee. We designed the public interior of the Holiday Inn Express as a light, contemporary space with colourful accents. The result is a clear contrast with the more luxurious and residential look and feel of the public space of the Holiday Inn. The hotel consists of a total of 443 rooms, 120 of which are Holiday Inn rooms. Thanks to the form of the existing building, the hotel features a substantial number of spectacular rooms with grand views in the rounded tips of the building. The facade is designed by ZZDP, while the interior of the Holiday Inn was designed in collaboration with Horecare.


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