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Harley-Davidson Museum - The Shop

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The wire mesh sign at the gift shop for the Harley-Davidson Museum in Milwaukee, WI, has a gritty feel that reflects the motorcycle manufacturer’s no compromise, no nonsense attitude. Designed by James Biber, an architect with Biber Architects, and Michael Bierut, a graphic designer with Pentagram Design, both in New York, the sign uses multiple layers of a dozen different types of Banker Wire lockcrimp woven wire mesh to create a visually appealing texture as it also creates the words, The Shop. “It’s not an ordinary sign,” said Biber, FAIA, LEED. “We tried to make it feel a little more industrial, rather than slick retail – more authentically Harley. The client and the public loved it.”
The sign changes visually depending on the shopper’s angle and distance. “You have to line up correctly in order to read it, so it’s a bit magical in that way. Wire mesh has qualities that can be used to great effect,” Biber said. “It’s not solid, but it can define space and areas, and still be transparent and translucent.”
Location: Milwaukee, Wisconsin
Designer: Pentagram
Fabricator: Poblocki Sign
Wire Mesh Used: Various Lock Crimp
Fabrication: Shearing
About Banker Wire - Headquartered in the Milwaukee area, Banker Wire is the worldwide leader in the manufacture of wire mesh for architectural and industrial applications. Products include highly customizable woven and welded wire mesh. Banker Wire consistently challenges the status quo and creates cutting-edge wire mesh products designed to meet and exceed its customers’ needs and desires. For more information, visit
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