E:MG BTL agency office
Alexey Knyazev

E:MG BTL agency office

VOX ARCHITECTS as Architects

When designing an office for E:MG BTL agency, Boris Voskoboynikovput his choice in favor of low-budget interior. Its most valuable feature is that it 10-% corresponds to the activities performed by the company, besides, it boosts the creativity of the company employees. Simple materials and techniques were implemented in the decoration: self-leveling flooring, central volumes –the distinctive feature of the author, so-called "architecture in architecture" - are made of plaster slabs and paint-coated. At the same time, the client was receptive to the recommendations of Boris Voskoboynikovandy the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.


Quotation:"Imagery of the interiors is built around graphic elements.Most significant is a large spatial composition that comprises E, M, G letters created of different materials ." – comments Boris Voskoboynikov.


When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.


Quotation:"In every office project we try to organize the working places location - that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their ownjob."

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