We received the challenge of developing a corporate design for Dentsu Aegis Network Group, a global communication company. The intention was to occupy a new building in São Paulo, Brazil, with five agencies of the group: Isobar, mcgarrybowen, iProspect, Copernicus and amnet.
Some general concepts have been applied to the whole group in order to establish a common language and optimize deployment costs. However, each specific company applied personal variations that fit the profile of action of each of them.
The building has some features that needed different treatments. With an irregular plan and spaces of varying heights, it was established as a criterion the use of mezzanine areas for closed rooms and double height areas for work spaces.
To ensure better acoustic quality in the workplaces was necessary to install acoustic clouds along the slab. In these hexagonal elements were applied colored fabrics that recall the visual identity of each company. The metallic mezzanine floor also received the application of carpet tile, that contributes to sound absorption. The access floors received different vinyl floor tiles and concrete slabs at receptions, in order to extend and dilute the common areas.
All facilities are apparent and fit the building's original concept.
At the ground floor are located a small cafe and a general reception.
