Audi Singapore’s 13,000-metre flagship store will be located at the junction of Alexandra Road, and promises to be a one-stop terminal for buying, servicing and accessorising your Audi. The building will stand eight-storeys high, with its showroom spanning three levels, the workshop two, and one each for warehouse and corporate office respectively.
The design concept was to localise the international Audi Terminal template to suit local conditions, without compromising on its well-established corporate identity. Hence, although space constraints resulted in the building’s uncharacteristic semi-circular shape, Audi’s signature is imperceptibly evident in every corner of the Terminal, such as the showroom’s evident curves – reminiscent of race tracks – that reinforce brand identity.
Honeycomb aluminium cladding wraps the exterior in a matrix of hexagonal cut-outs while cantilevered upper floors, coupled with the lower floors’ full-height glass windows, make the building appear to float. These unique features add futuristic sophistication to the renowned Audi brand, creating a purpose-built complex for the ultimate Audi experience.