Orange Identity was commissioned by The Land Holding through its Saudi daughter Hollandia LiL Bi'A to design 3 villas for Ajmakan, an ultra high end residential development project in Saudi Arabia's capital Riyadh. Hollandia LiL Bi'A was supported by the 3 Dutch architects hofmandujardin, jsa and cimka now working under the name Orange Architects.
The Orange Twins: "Involving these architects for this project is part of the Orange philosophy to increase the participation of Dutch professional in KSA and the Middle East rather than to use one of the already established local architect firms. On top of that we have a long history with one of the 3 architects so it's nice to have a familiar and trusted party sitting at the same table while exploring new territories. In return they now help us strengthening our branding by carrying the Orange flag as well."