TYPE: INVITED COMPETITION, 1ST PRIZE TYPOLOGY: OFFICE CLIENT: A8 MUSIC GROUP LOCATION: SHENZHEN, CHINA SIZE: 50000 sqm STATUS: BUILT YEAR: 2009-end of 2014
"A8 Music group is a leading and innovative Chinese music download company. The approach for this project was to create a tower who embodies its function; there by promoting the dynamism of music as well as the hosted user. To begin, the prismatic volume is split according to the scheme of musical reading" explained by the UNIT Founder Moyang Yang, "Shaped of like a serie of sound waves, the coloured LED lighted facade is organized according to the Scriabin keyboard, a system of where music tones are associated to a color, developed by the synaesthetic Russian composer Alexander Scriabian. This synaesthetic facade that responds to music download data traffic via the company website, A8.com, and becomes itself a composer by creating an ever fluctuating crazy light composition. The visual symphony is enhance by the dancing reflections of the city on the deconstructed facade. The building becomes a city-scale device, visually revealing the invisible world of internet traffic."
