Project 50

To celebrate 50 years of the USM Modular Furniture Haller, Swiss company USM has launched project50, an initiative that aims to encourage a new generation of creators from various countries to explore the concept of modularity. «rethink the modular» is the name of the international design and art project on which this year’s activities focus: students from seven renowned schools of architecture and design research and develop projects focusing on modularity. An exciting experiment involving pieces of USM furniture will also be conducted at these schools. Follow project50 on Twitter, Instagram and Facebook under #project50.