Women’s fashion store PoeSie 1895, in Austrian spa town Bad Ischl, may be a new venture but it comes with a substantial amount of local heritage.
The 700 sq m store uses a modern design. The brief called for an atmosphere that was right and neutral but not cold and sterile. “The development of unique stores and shopping worlds with exceptional interiors is becoming vital to survive competition from the internet and its comfortable online shopping platform,” says Robert Blaschke, creative head of 'raumbau architeckten' from salzburg, which created the store.
