(18th September 2014) saw the launch of the first of Bank of China’s Branch of the Future pilots at Shengfu Branch in the city of Guiyang, the capital of Guizhou province. Following a long and detailed design process the branch formally opened amid much ceremony and celebration, with CCTV, the national television network covering the event.
With this design, Allen International have utterly transformed the retail banking experience in China from the traditional, service dominated operation that has not changed in decades, used by all the financial institutions throughout the country. What BOC now has is a branch that for the first time in China allows staff the platform to provide truly customer orientated service, and along with specialised, retail orientated training provided by Allen International puts them far in front of any of their national competitors.
One of the key items that was requested was the development of BOC omnichannels ,Allen International has thereforecreated the branch toshowcase Bank of China’s development of its digital technologies with the launch of a new sub-brand ‘Smart Banking’ that now allows them to partner with Chinas largest mobile technology providers.
