Fair stand for Armstrong at BAU 2013 Munich

Fair stand for Armstrong at BAU 2013 Munich

Ippolito Fleitz Group - Identity Architects as Architects

Munich’s ‘Bau’ trade fair is one of the world’s leading trade fairs for the construction industry. Its particular focus is on building materials. For the ‘Bau 2013’, Armstrong DLW is highlighting its product palette of linoleum and vinyl flooring. The idea is to pursue the twin goals of presenting its new collections and sensitising a younger and inherently more experimental target group of architects to the appeal of these materials. The stand exhibits both the Linea collection, featuring a wide spectrum of wood grain effects, and the Colorette product line, which is distinguished by strong, rich colours.


The Armstrong exhibition stand functions as a communication platform and gives visual expression to the company’s field of expertise. Every surface is covered by a complex, geometric pattern consisting of different cuts of Armstrong materials. A large rear wall, concealing several support rooms, carries a striking, abstract interplay of colours and shapes that create a sense of depth and perspective. From this starting point, the spatial graphic spreads out across the entire floor, covering the reception counter and conference tables. Only an elongated counter directly in front of the rear wall, which is demarcated as the principal zone for discussion by a firmament of pendant lights, remains entirely white. An open communication zone of tables and counters is demarcated and contained by a folded ceiling element. The latter serves as a three-dimensional counterpart to the two-dimensional structure of the spatial graphic. A polygonal podium encloses a calmer communication zone within the stand. Here different materials are presented on the steps and retractable side wall elements. An unconventional note is added by the fact that visitors are invited to take a seat on the steps themselves, creating a concentrated yet relaxed room for discussion.


The Armstrong exhibition stand makes a strong and striking visual impact that can be transported well. Using an installation that encompasses the space in a collage of materials, Armstrong recommends the construction material linoleum for use in contemporary, cutting-edge interior design.

Products Behind Projects
Product Spotlight
News
Detail: sliding panels of natural pine protect a residential complex from the Mallorcan sun
29 Mar 2024 Detail
Detail: sliding panels of natural pine protect a residential complex from the Mallorcan sun

Spanish architecture firm OHLAB has recently completed Paseo de Mallorca 15, a residential complex o... More

Snøhetta designs new extension for the world’s oldest ski museum in Oslo
28 Mar 2024 News
Snøhetta designs new extension for the world’s oldest ski museum in Oslo

Global transdisciplinary architecture and design practice Snøhetta has designed a new entranc... More

10 public buildings that demonstrate architectural applications of precast concrete
27 Mar 2024 Specification
10 public buildings that demonstrate architectural applications of precast concrete

Precast concrete is made by casting concrete in a reusable mold. These molds are made of various mat... More

Sameep Padora and Associates creates a flowing, organic art center in southern India
26 Mar 2024 News
Sameep Padora & Associates creates a flowing, organic art center in southern India

Mumbai-based Sameep Padora & Associates (sP+a) has completed Hampi Art Labs in Toranagallu, a vi... More

Introducing Partner Thermory AS
26 Mar 2024 Partner News
Introducing Partner Thermory AS

Thermory AS offers a diverse product range that includes durable exterior cladding, decking, interio... More

Brooklyn Tower by ShOP Architects showcases a unique materiality
25 Mar 2024 News
Brooklyn Tower by ShOP Architects showcases a unique materiality

Brooklyn Tower, standing an impressive ninety-three stories tall with a unique neo-deco crown, is al... More

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury
25 Mar 2024 Archello Awards
Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright have been announced as Archello Awards 202... More

Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon
22 Mar 2024 News
Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon

The Eugénie Brazier school project in Lyon, France, undertaken by regional architecture studi... More