Product Name
Urban Inspired
Manufacturer
VitrA Bathrooms
Manufactured
Turkey
Tile flooring
All other

Urban fabrics inspired a new range of world class surfaces


Cities are like humans. No two are identical. Each has a size. Each has a mood. Each has its own skin. There is a physical reality. There is an emotional reality. There is a cultural reality. All of which contribute to its outward character. As people shape cities, cities shape people. It’s with this thinking that VitrA decided to explore a new collection Inspired by six distinct cities and the materials that influence their appearance, their form and ultimately their personality — yet with a twist... all these disparate materials are recreated in porcelain.


Introducing Urban Inspired by VitrA.


Think of Rio De Janeiro... festive, lively, colourful, bright and lush. Imagine London … the driver of the modern era, a city that reinvented itself with the dawn of the industrial age. Consider the thrill of Rome, a city of classical grandeur and great romance. And what of Moscow and its dramatic architecture and texture and its stony statements of grandeur? Or Berlin a city of gleaming metal barriers and divisions, both united and separated. Then there’s Istanbul, a city housed on two continents and home to many civilizations, conquered and built upon, again and again, layer upon layer.


So VitrA asked itself: what material is an indelible part of each of these cities’ urban landscapes?


In Rio where vast forests and civilization meets, wood surrounds and supplies its diverse cultures and cosmopolitan makeup so perfectly.


In Istanbul too, it is wood that created a dramatic architectural backdrop that impressed the Ottoman style on the city with the yali and konak and made it a metropolis that became something much more than simply a conquered Constantinople.


In London, concrete lent its strength to build up the capital of the industrial revolution, a thoroughly new material for a thoroughly new era of human existence.


In Berlin, modernity is represented by its metallic signature, a darkly gleaming statement.


In Moscow, the glossy appearance of marble and light colored stones delivers brightness and shine in a darker environments.


In Rome monuments tower impressively, timelessly, enduringly in stone providing a romance that endures.


As these metropolitan environments all adapt and endure in their signature skins, VitrA’s new Urban Inspired series will provide much needed versatility and adaptability to the environments you create and design providing lasting style and surprising flexibility. Welcome to porcelain that is so much more than what you might expect. Resembling wood, stone, concrete and metal, Urban Inspired reproduces the beauty of all these materials, yet injects them with new virtue for another era of design. Every great city has its own identity, its own skin. Urban Inspired reflects that DNA, bridging the space between yesterday’s materials and tomorrow’s evolving urban space.

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